问题 单项选择题

51.com率先尝试了会员收费制,校内网则出售增值道具,开心网______了植入式广告。但是,中国网络用户并没有会员付费的习惯,增值道具的收入也是______,植入式广告虽然在Facebook上大获成功,在中国能否成功复制,尚待时日。 依次填入画横线部分最恰当的一项是( )。

A.引进 屈指可数

B.引入 寥寥可数

C.引入 屈指可数

D.引进 寥寥可数

答案

参考答案:B

解析: 引进:从外地或外国引入(人员、资金、技术、设备等)。引入:把某种成分或因素引入某种场合或论题中的行为或情况,也指引进以前没有或不存在的东西。屈指可数:扳着手指就可以数清楚,形容十分少。寥寥可数:形容很少,数得出来。两者相比,后者表示的数目更少。第一空显然应该用“引入”,排除A、D两项。第二空用“寥寥可数”,意在说明增值道具收入甚少。故本题正确答案为B。

单项选择题
填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.