A man once said how useless it was to put advertisements in the newspapers．“last week, ” said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising, but didn't get it back．”
“How did you write your advertisement?”asked one of the listeners, a merchant．
“Here it is, said the man, taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella．The gentleman who finds it will receive ten shillings on leaving it at No．10 Broad Street．”
“Now, ”Said the merchant, “I often advertise, and find that it pays me well．But the way in which an advertisement is expressed is of extreme importance．Let us try for your umbrella again, and if it </PGN0332.TXT/PGN>fails, I'll buy you a new one．”
The merchant then took a slip of paper out of his pocket and wrote：“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No．10 Broad Street．He is well known．”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter．
小题1:The result of the first advertisement was that ______________.
A．the umbrella was found somewhere near the church
B．the man got his umbrella back
C．the man wasted some money advertising
D．nobody found the missing umbrella小题2:The merchant suggested that the man should _______________.
A．buy a new umbrella
B．write another and better advertisement
C．go on looking for his umbrella
D．report the police小题3:“If it fails, I’ll buy you a new one,” suggested that the merchant
_______________.
A．wanted to buy him a new umbrella
B．didn’t know what to do
C．was rich enough to buy one
D．was quite sure of success小题4:The story is mainly about _________________.
A．a useless advertisement
B．how to make an effective advertisement
C．what the merchant did for the umbrella owner
D．how the man lost and found his umbrella
小题1:D
小题2:B
小题3:D
小题4:B
文章主要讲述的是这个人是如何通过一个有效的广告找回自己的雨伞的
小题1:D 推理题。根据第一句A man once said how useless it was to put advertisements in the newspapers．和最后一句，说明第一则广告并没有起作用，那个人并没有拿回雨伞。
小题2:B 细节题。根据文章第四段内容可知他们决定再用另外一种方法来登记广告。故B正确。
小题3:D 推理题。本句说明这个人对于他的广告非常有把握，很确信。D正确。
小题4:B 主旨大意题。文章主要讲述的是这个人是如何通过一个有效的广告找回自己的雨伞的。