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问题 单项选择题

某企业选择靠近于市场现有强者企业产品的附近或与其重合的市场位置，与强者企业采用大体相同的营销策略，与其争夺同一个市场。该企业的市场定位方式是（）。

A．迎强定位

B．回避性定位

C．避强定位

D．比附定位

答案

参考答案：A

解析：

本题考查市场定位策略。企业可选择的市场定位策略主要有3种：迎强定位(竞争性定位)、避强定位(回避性定位)和比附定位(包括攀龙附凤和甘居“第二”)。

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填空题

超临界直流锅炉启动时要求保证从启动到MCR全过程的安全性，防止亚临界参数下的（）和超临界参数下的（）以及沿宽度方向上的（）。
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