问题 单项选择题

某企业选择靠近于市场现有强者企业产品的附近或与其重合的市场位置,与强者企业采用大体相同的营销策略,与其争夺同一个市场。该企业的市场定位方式是()。

A.迎强定位

B.回避性定位

C.避强定位

D.比附定位

答案

参考答案:A

解析:

本题考查市场定位策略。企业可选择的市场定位策略主要有3种:迎强定位(竞争性定位)、避强定位(回避性定位)和比附定位(包括攀龙附凤和甘居“第二”)。

完形填空
完形填空。
Dear Reader,
   Imagine an    1   child whose days are often spent washing clothes, looking after a baby, working hard in the fields.
   Imagine a little girl    2      knows there will not be enough  food  for  dinner,   who can't fill her stomach    3     water
because it's polluted,   and who has watched life slip away from her father  and little brother and sister because the
family is too poor to see a doctor.
   Is it hard to believe? For Maria Pastora, these are the real life.
   Maria would gladly walk miles to school,    4   her mother, now alone, needs her badly at home. Maria will grow up
without any schooling. What will be her future? In many ways, it will be disastrous.
   But for just 52 pennies a day, you can sponsor a child like Maria.    5   her that somewhere, someone cares about her.
Through "Save the Children", you can help Maria's mother get the tools and ways she needs to turn their poor food
into a good dinner and get the money she needs to buy clothes and school things for Maria.
   To help Maria most, your money   6   together with that of other sponsors, so hard-working people can help
themselves. Build a school, a hospital, bring in clean water. This is what "Save the Children" has been about    7    
1932.
   For you there are many rewards. Have the chance to write to or hear from your sponsored child.    8    photos or
progress reports. Know you are reaching out to another person. Not with a hand out, but a hand up. That's how
"Save the Children" works. But    9   you, it can't work. Please take a moment now to fill in and post the form below
to  help a child like Maria and her village.
   It can    10   such a difference in her life and yours.
                                                                                                                                                                    For the children,
                                                                                                                                                                    David L. Guyer 
                                                                                                                                                                    President
( )1. A. 11-year-old
( )2. A. what      
( )3. A. with      
( )4. A. and      
( )5. A. Make      
( )6. A. put      
( )7. A. in        
( )8. A. Receive  
( )9. A. with      
( )10. A. do      
B. 11-years-old
B. who      
B. in        
B. so        
B. Take      
B. putting  
B. for      
B. Take      
B. without  
B. make      
C. 11-years old
C. whose      
C. up        
C. but        
C. Let        
C. is put    
C. since      
C. Show      
C. because    
C. work      
D. 11 year old    
D. which          
D. of              
D. because        
D. Show            
D. puts            
D. as              
D. Make            
D. because of      
D. turn            

填空题