问题 多项选择题

价格战是中国企业市场竞争的法宝,特别是在家电行业,降价成了企业、商家的常用竞争策略。除了直接降价,问接降价的形式五花八门,现金折扣、买一赠一、赠送消费券、现金返回等。价格战大多由居于市场领先的企业发动;有时市场新进入者,也会在特定时期内大幅降低产品价格;当市场价格降低特别是市场内的领先企业产品价格降低时,很多企业纷纷效仿也开始降低产品价格。以上降价行为中所涉及的市场营销竞争策略有( )。

A.扩大市场需求策略、攻击性策略、选择性跟随策略

B.保护现有市场份额策略、攻击性策略

C.扩大市场份额策略、专业化策略

D.占领并扩大市场份额策略

E.紧密跟随策略

答案

参考答案:B,D,E

阅读理解

We may know that there are four basic periods(时期) for human beings to pass through when you enter and live in another country. This process helps you deal with culture shock(冲击).

Culture shock begins with the "honeymoon period". This is the time when you first arrive in a place where everything about the new cu1ture is strange and exciting. You see new things, hear new sounds and language, eat new kinds of food. This period can last for quite a long time because you feel very happy.

Unluckily, the second period can be more difficu1t.  After you have got used to your new life, you can become very tired and begin to miss your motherland, your family, your friends, your pets and so on. Al1 the little prob1ems in life seem to be much bigger and more worrying when you face them in a foreign country. This period can be very difficult and lead to moving backwards quickly.

The third period is called the "adjustment period". This is when you begin to realize that things are not so bad in the new country. Your sense of humor usually becomes stronger and you realize you are becoming stronger by 1earning to take care of yourself in the new place. Things are still difficult, but you are now a survivor.

The fourth period can be cal1ed "at ease at last". Now you feel quite comfortable in your new place. You can deal with most problems that you have. You may still have prob1ems with language, but you know you are strong enough to deal with them. At this time, you may feel a little uncomfortable if you go back to your motherland.

小题1:According to the passage, culture shock usually happens when you ______.

A.get married to a foreigner

B.live in a big city

C.go to live in a foreign country

D.meet foreigners in your motherland小题2: During the first period of the process, you feel _________.

A.sad and lonely

B.happy and excited

C.angry but strong

D.easy but uncomfortable小题3:You will find that you are a survivor in _______.

A.the 1st period

B.the 2nd period

C.the 3rd period

D.the 4th period小题4:The fourth period can be regarded as a period of being _____.

A.relaxing

B.worrying

C.tiring

D.disturbing小题5: From the passage we can conclude that ______.

A.living in another country is fun

B.it’s boring to live in another country

C.knowing about culture shock is hard

D.it’s not easy to deal with culture shock

单项选择题