问题 问答题 简答题

加强农产品经纪人对伍建设,提高农产品经纪人队伍素质,应采取哪些措施?

答案

参考答案:

(1)明确农产品经纪人的身份和地位。从法律上明确农产品经纪人的性质、身份、地位,积极引导农产品经纪人及其合作组织成为符合市场机制要求的实体组织和合法身份、核发执照、保障他们在市场竞争和交易中的合法权益。

(2)通过培训提高农产品经纪人综合素质。定期举办不同职业等级的农产品经纪人培训班。进行基础知识、专业知识、专门技能的培训,补充知识以满足市场经济发展的需要;进行职业道德教育,使之成为文明经商,遵守经营规则的合法商人;进行法律教育,增强法律观念,用法律来约束农产品经纪人的经纪行为,保护农产品经纪人的合法权益。

(3)提高农产品经纪人的组织化程度。引导和鼓励广大农产品经纪人组织起专业经济人的合作组织,建立农产品经纪人协会,农产品经纪人合作社,大力倡导农产品经纪人与农户组成联合体,促进农产品经纪人之间,农产品经纪人与农户之间的联系、联合,以增强市场竞争力。

(4)政府扶持,营造农产品经纪人良好的发展环境。政府职能部门完善服务,增强对农产品经纪人的支持力度,依法减免各种税费、创办绿色通道、保证农产品货运畅通、鼓励金融机构为农产品经纪人提供贷款支持。

(5)强化治安管理,为农产品经纪人保驾护航。强化社会治安管理,打击不法商贩欺行霸市,搞好“打匪”、“除霸”、“治痞”为农产品经纪人进入市场保驾护航,使农产品经纪人安心、放心。

问答题 简答题
填空题

[A] Convenient packaging

[B] Health and wellness

[C] Skeptical customers

[D] Enormous markets

[E] Soaring sales

[F] Trendy drink

In the last 40 years the bottled water industry has gone from a business prospect that few took seriously, to a global industry worth billions of pounds. The commodity itself remains simple. The way we think about it has changed fundamentally. Water is natural, pure and sourced at minimal cost. Its real value lies in its marketing and branding. "I think bottled water is the most revealing substance for showing us how the global capitalist market works today," says Richard Wilk, professor of anthropology at Indiana University. "In a sense we’re buying choice, we’re buying freedom. That’s the only thing that can explain why you would pay money for a bottle of something that you can otherwise get for free. "

41. ______

Through a confection of advertising and marketing, bottled water has become one of the biggest success stories in the modern food and beverage industry. "The demand for bottle water has grown exponentially in the last few decades," says Dr. Peter Gleick, author of Bottled and Sold. "It’s doubled, it’s doubled again and it’s doubled again. And the bottle water companies see enormous markets not just in the rich countries but also in the poorer countries. "

No actual variety

Some people think that bottled water is the high point of global capitalism, particularly the people in the bottled water business. "I think bottled water actually represents a kind of caricature of the global economy. It provides people in the developed world with 20 or 30 varieties of something for which there is no actual variety," says Charles Fishman, author of The Big Thirst.

42. ______.

At the beginning there really was no variety and the bottled water phenomenon began with one brand. Perrier (佩绿雅,矿泉水品牌) was a triumph of advertising, creating a brand that was to define a generation. At the heart of the campaign to make the brand popular was Richard Wheatley, of the Leo Burnett advertising agency between 1979 and 1994. "Perrier popularised bottled water," he says. "It made it acceptable, more than acceptable, it made it... desirable. " But it was not an instant success. When Perrier UK was looking to increase its sales in the early 1970’s, it faced a skeptical public. Many questioned why anyone would buy water when you could get it free from the tap.

43. ______.

Faced with obstacles, Perrier turned to advertising with a campaign that was to change our consumer landscape for ever. The campaign was a marketing coup and sales went through the roof from 12 million bottles in 1980 to 152 million by the end of the decade. Perrier was no longer just a bottle of water. The marketing and advertising teams had established a crucial emotional link between the product and the consumers. "Perrier became a badge," says Michael Bellas, chairman of the Beverage Marketing Corporation. "When you held a Perrier bottle up, it said something about yourself, it said you were sophisticated, you understood what was happening in the world. It was a perfect beverage for the young and coming business executives, the trend-setters. "

44. ______.

In an age of instant gratification, still water in portable bottles provided what people needed, exactly when they needed it. "People in general are more and more time pressed," says Mr. Fishman. "We don’t cook our own meals any more, we eat prepared foods of all kinds. And there’s nothing more appealing than a bottle of cold water at a moment when you’re really thirsty. But I think bottled water is one of those products that on many occasions when people buy it, what they’re buying isn’t the water so much as the bottle. That is the package and the convenience at that moment. "

45. ______.

When people bought this convenience, what they were really buying was Polyethylene Terephthalate, or PET, the single most important innovation in the industry’s history. Strong, shatterproof and a highly valued form of polyester, PET is a by-product of the oil industry. It is now utilised in the packaging of everything from pharmaceuticals and soap, to ready meals. In years to come, the environmental impact of PET would haunt the industry and raise questions about its very survival, but in the 1990s this was a revolution. According to Mr. Bellas it was behind the subsequent incredible growth of the industry. "Starting with the introduction of the small premium PET waters, the category started to explode," says Mr. Bellas. "The bottled water industry before PET on the list of all beverage categories was number seven. With the advent of PET, water jumped to the number two spot, behind carbonated soft drinks. "

By branding and marketing water, bottled water has been transformed from something that many of us took for granted into a product that now makes billions for global multinational companies.

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