问题 多项选择题

企业可以通过下列哪些方式实现单一产品或服务的发展战略的战略目的( )

A.把原有的产品或服务向新的市场领域扩展

B.提高原有分销渠道的能力

C.加大广告投入以吸引新的消费者

D.采取价格手段挤占竞争对手的地盘

E.填补产品系列或者增加新的品种

答案

参考答案:A,B,C,D,E

解析: 单一产品或服务的发展战略应用于对企业所生产的产品或服务的需求正在增长的市场中。企业可以通过各种方式实现其战略目的:①把原有的产品或服务向新的市场领域扩展;②提高原有分销渠道的能力;③加大广告投入以吸引新的消费者;④采取价格手段挤占竞争对手的地盘;⑤填补产品系列或者增加新的品种。

阅读理解

By May,after three months,I had lost22pounds and reached my goal of 115 pounds.My friends would say “Alice,you look great!”or“How did you lose so much weight?”Those compliments made me feel good and confident.

Soon I dropped to110 pounds.A few of my friends told me that I needed to stop dieting,because I was starting to look sick. They brought me a present—— a bag of chocolates,which I later gave to my sister.My mother would come to my room,with tears in her eyes,and have long chats about how harmful this diet was and begged me to stop.My dad would leave worried messages on my cell phone at school,telling me that it would do serious harm to my body.

By mid-June,when school was coming to an end,I was down to an only alive state of 95 pounds.All of a sudden,I knew I had to do something.I guessed the number itself scared me.I recalled my doctor.He told me about a girl who was 95 pounds and was at the risk of dying.I knew I was putting my life at risk,but for what? To make those who love me worried? Was it worthwhile to be thin?

Now I realize that models in magazines,TV and movies are not realistic.The price to pay for the“perfect body”is living with a dangerous and sometimes deadly eating disorder.And there are more important things to think about than how thin you are.

小题1:The underlined word“compliments”in Paragraph I probably means_____.

A.questions

B.praise

C.understanding

D.experiences小题2:Why did the author's mother come to her room in tears?

A.Because the mother was worried about her daughter's health.

B.Because the mother thought her daughter was brave enough.

C.Because the mother was sorry to have helped her daughter go on a diet.

D.Because the mother was deeply moved by her daughter's friends.小题3:The author decided to stop dieting_______.

A.after her parents persuaded her out of it

B.when her weight dropped to 95 pounds

C.after she reached her goal of losing weight

D.after her friends told her to stop dieting小题4:From the text we learn that _________.

A.there are no models with a perfect body in real life

B.it is too expensive for people to lose weight

C.you will be healthy as long as you stop dieting

D.an unhealthy diet can lead to serious health problems

单项选择题