问题 单项选择题

患者女,56岁,周身骨痛4个月,PLT 59×106/L,WBC 1.2×106/L,Hb 60g/L,骨髓浆细胞0.17,X线示广泛骨质疏松。还应做的检查是

A.骨髓穿刺

B.肿瘤标志物

C.骨髓活检

D.血清铁、总铁结合力

E.免疫固定电泳

答案

参考答案:E

问答题

2009年A可乐公司在全球销量第一。其独特的促销策略主要体现在以下几方面:
(1)广告宣传策略
A公司在中国的广告策略,用简单的话来表达就是:在广告上必须用消费者明白的方式去沟通。具体是启用一些受欢迎的“新人类”做广告代言人,走“年轻化”路线。由于年轻消费者很容易对所喜好的事物留有深刻的美好印象,他会把你的饮料一直喝下去,形成习惯。
(2)销售促进策略
2009年6月,A公司推出了主题为“可乐红色真好玩”的促销活动。在活动期问,只要购买了A公司的促销包装品,就会发现在易拉罐拉环和塑料瓶标签上印有红太阳、红玫瑰、红苹果等12种不同的图案,若能对中中奖组合的两个图案,就能赢取背包、手表等五款不同奖品,奖品总值超过1000万元。整个促销活动通过报纸、电视、海报、宣传单、活动热线、促销包装等媒体传递出去。2008年,A可乐公司在中国内地推出了一套十二生肖的易拉罐,据说是全球首次中国主题的一套纪念品,销售日期只到2月底。胖乎乎的泥阿福也一夜之间登上了国内A可乐产品的外包装,醉翁之意不在洒,“中国娃娃”做形象大使不仅是为了给大伙拜个年,更为推行“本土化”的战略。
(3)公共关系策略
A可乐在中国的公关活动一刻都不停歇,从体育、教育、文娱到环保一刻都不停歇,它利用一切可利用的机会提高自己的知名度。但最主要的还是运动、运动!A可乐在中国的运动旋风首先从足球开始。A可乐杯全国青年锦标赛为中国选拔了不少足球尖子,并成为中国青年足球最重要的赛事。A可乐在奥运会也是小忘与中同的友谊。例如,1995年,A可乐公司三度赞助中国神射手许海峰及12名全国选拔的代表,其中包括3名希望工程优秀受助生,参加在美国亚特兰大奥运会前的火炬接力。
要求:

简述营销战略实施中的变量,结合案例谈谈A可乐公司如何把握营销战略实施中的变量。

阅读理解

阅读理解。

     Most British telephone cards are just plain green, but card collecting is becoming a popular hobby in

Britain and collectors even have their own magazine, International Telephone Cards. One reason for their

interest is that cards from around the world come in a wide variety of different and often very attractive

designs. There are 100, 000 different cards in Japan alone, and there you can put your own design onto

a blank card simply by using a photograph or a business card.

     The first telephone cards, produced in 1976, were Italian. Five years later the first British card

appeared, and now you can buy cards in more than a hundred countries. People usually start collecting

cards because they are attractive, small and light, and they do not need much space. It is also a cheap

hobby for beginners, although for some people it becomes a serious business. In Paris, for example, there

is a market where you can buy only telephone cards, and some French cards cost up to 4, 000 pounds.

The first Japanese card has a value of about 28, 000 pounds. Most people only see cards with prices like

these in their collectors magazine.

1.The text is mainly about ________ .

A. the history of phone cards        

B. phone card collecting as a hobby

C. reason for phone card collecting  

D. the great variety of phone cards

2.When did people in Britain begin to use phone cards?

A. In 1971.

B. In 1975.  

C. In 1976.    

D. In 1981.

3.The main reason for most people to collect phone cards is that ________ .

A. they find the cards beautiful and easy to keep

B. they like to have something from different countries

C. they want to make money with cards

D. they think the cards are convenient to use

4.The writer mentions a market in Paris in order to show that ________

A. card collecting is popular among young people

B. French and Japanese cards are the most valuable

C. people can make money out of card collecting

D. card collectors magazines are very useful