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问题 多项选择题

4Ps，即市场营销组合策略，是指在特定时期向特定市场销售特定产品的市场营销决策的优化组合。市场营销的四大要素是( )的优化组合。

A．产品

B．价格

C．分销

D．促销

E．合并

答案

参考答案：A,B,C,D

单项选择题 共用题干题

There is nothing in this world constant but inconstancy. —SWIFT Project after project designs a set of algorithms and then plunges into construction of customer-deliverable software on a schedule that demands delivery of the first thing built.

In most projects, the first system built is(1)usable.It may be too slow, too big, awkward to use, or all three. There is no(2)but to start again, smarting but smarter, and build a redesigned version in which these problems are solved. The discard and(3)may be done in one lump, or it may be done piece-by-piece. But all large-system experience shows that it will be done.Where a new system concept or new technology is used, one has to build a system to throw away, for even the best planning is not so omniscient （全知的） as to get it right the first time.

The management question, therefore, is not whether to build a pilot system and throw it away. You will do that. The only question is whether to plan in advance to build a(4), or to promise to deliver the throwaway to customers. Seen this way,the answer is much clearer. Delivering that throwaway to customers buys time, but it does so only at the(5)of agony（极大痛苦） for the user, distraction for the builders while they do the redesign, and a bad reputation for the product that the best redesign will find hard to live down. Hence plan to throw one away; you will, anyhow.

空白（1）处应选择（）。

A.almost

B.often

C.usually

D.barely
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判断题

某些校准目前尚不能严格按照SI单位进行溯源，这种情况下，校准应通过建立对适当测量标准的溯源来提供测量的可信度。( )
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