一般来说，满足( )，购买者可能具有较强的讨价还价能力。
A．供应方能够实行前向战略整合时
B．购买者能够实行后向战略整合时
C．供应方所提供的产品占购买者产品总成本的较大比例时
D．购买者的总数较多且单个购买者的购买量较小时
参考答案：B
解析： 一般来说，满足如下条件的购买者可能具有较强的讨价还价能力：①购买者的总数较少，而每个购买者的购买量较大，占了卖方销售量的很大比例；②卖方行业由大量相对来说规模较小的企业所组成；③购买者所购买的基本上是一种标准化产品，同时向多个卖主购买产品在经济上也完全可行；④购买者有能力实现后向一体化，而卖主不可能实现前向一体化。
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| This week we asked students at New Star High School about the best ways to learn more English. Many said they learned by 1 English. Some students had more specific 2 . Lillian Li, for example, said the best way to learn new words was 3 reading English magazines. She said that memorizing the words of pop songs also 4 a little. When we asked about studying grammar, she said, "I 5 study grammar. It's too boring." Wei Ming feels differently. He's been leaning English for six years and really loves it. He 6 studying grammar is a great way to learn a 7 . He also thinks that watching English movies 8 a bad way because he can watch the actor 9 the words. Sometimes, however, he finds watching movies frustrating 10 the people speak too quickly. Liu Chang said that 11 the English club at school was the best way to improve her English. Students get lots of practice and they also have fun. She added that having conversations with friends was not helpful at all. "We get 12 about something and then end up speaking in Chinese," she said. | ||||
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