There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?
There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
小题1:According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A．the pleasing color of the package
B．the special taste of the product
C．the strange shape of the package
D．the belief in the product小题2:It can be inferred(推测)from the passage that V8 is a kind of .
A．vegetable dish
B．healthy juice
C．hard drink
D．red vegetable小题3:“And the word ‘green’ today can keep food prices going up” This sentence
suggests that consumers today are .
A．starting to notice the importance of new food
B．enjoying the beauty of nature more than before
C．beginning to like green vegetables
D．paying more attention to their health小题4:What’s the best title of the passage?
A．Colors and Shapes
B．Packaging Can Talk
C．The response to the packages
D．What is packing?
