问题 问答题

Since the days of Aristotle, a search for universal principles has characterized the scientific enterprise. In some ways, this quest for commonalities defines science. Newton’s laws of motion and Darwinian evolution each bind a host of different phenomena into a single explicatory frame work.

(46) In physics, one approach takes this impulse for unification to its extreme, and seeks a theory of everything—a single generative equation for all we see. It is becoming less clear, however, that such a theory would be a simplification, given the dimensions and universes that it might entail, nonetheless, unification of sorts remains a major goal.

This tendency in the natural sciences has long been evident in the social sciences too. (47) Here, Darwinism seems to offer justification for it all humans share common origins it seems reasonable to suppose that cultural diversity could also be traced to more constrained beginnings. Just as the bewildering variety of human courtship rituals might all be considered forms of sexual selection, perhaps the world’s languages, music, social and religious customs and even history are governed by universal features. (48) To filter out what is unique from what is shared might enable us to understand how complex cultural behavior arose and what guides it in evolutionary or cognitive terms.

That, at least, is the hope. But a comparative study of linguistic traits published online today supplies a reality check. Russell Gray at the University of Auckland and his colleagues consider the evolution of grammars in the light of two previous attempts to find universality in ’language.

The most famous of these efforts was initiated by Noam Chomsky, who suggested that humans are born with an innate language—acquisition capacity that dictates a universal grammar. A few generative rules are then sufficient to unfold the entire fundamental structure of a language, which is why children can learn it so quickly.

(49) The second, by Joshua Greenberg, takes a more empirical approach to universality identifying traits (particularly in word order) shared by many language which are considered to represent biases that result from ~nitive constraints

Gray and his colleagues have put them to the test by examining four family trees that between them represent more than 2,000 languages. (50) Chomsky’s grammar should show patterns of language change that are independent of the family tree or the pathway tracked through it. Whereas Greenbergian universality predicts p co-dependencies between narticular types of word-order relations.Neither of these patterns is borne out by the analysis, suggesting that the structures of the languages are lire age-specific and not governed by universals

(50) Chomsky’s grammar should show patterns of language change that are independent of the family tree or the pathway tracked through it. Whereas Greenbergian universality predicts p co-dependencies between narticular types of word-order relations

答案

参考答案:

乔姆斯基的语法应该表现了语言改变的模式,该模式是独立于家谱也独立于贯穿家谱的路径,而格林伯根的统一性理论则预言了不同种语序关系之间的强烈的相互依存性。

问答题

OEM典型案例分析一格兰仕国际经营战略:在国内的家电制造、电子信息等行业,有为数不少的企业采用OEM的方式参与国际竞争,其中有为国外品牌进行贴牌生产的,也有在国外寻求生产企业为其贴牌生产。
通常情况下,我们可以想象大型百货公司因为其本身不具有生产制造能为,采用OEM方式是推出自己品牌的唯一选择。那么,为什么完全具备制造能力的企业乐于采用OEM呢?或许我们可以从得到一些启示。
说到OEM,我们不能不提格兰仕这个OEM大户,但格兰士做的不是一般意义上的OEM贴牌生产,而是充分发挥和利用格兰仕的自身优势,与跨国公司开展全方位的合作。在合作中,跨国公司将其在海外的生产线搬到格兰仕,格兰仕为其生产产品。在这一过程中,格兰仕既扩大了生产规模,还节省了生产线的投资,也更充分发挥出了规模效应。而且,格兰仕的产品也通过跨国公司的网络走向了世界,出口到全球100多个国家和地区。几年后,能与格兰仕一争高下的仅剩下位居市场第二的韩国LG。
从格兰仕的企业发展来看,由开始的做羽绒服到现在与两百多家跨国公司,其中80多家世界名牌企业进行全方位合作,连续两年位居中国家电出口两强之一,成为全球最大的微波炉生产基地,在这一发展过程中,与格兰仕充分发挥自己比较竞争优势分不开。
(1)低成本扩张。
格兰仕的比较优势是成本领先,其中最主要的是劳动力优势和规模优势。在此基础上,格兰仕又进一步将企业发展战略定位于“要做全球最大的家电生产制造中心”这样一个模式,将这些跨国公司的生产线搬过来,实现对全球家电制造生产力的整合,与竞争对手由竞争走向竟合,成功实现了低成本扩张。
(2)建立规模优势。
格兰仕充分利用欧美日韩等家电制造生产十分发达的跨国公司产业实行战略转移的机会,选择一些对于跨国公司而言属于低附加值长线型成熟性产业,迅猛做大,做强,做深,做透;努力使自己成为全球最大的专业化制造商和最强的专业化家电产品供应商和服务商。
(3)掌握核心技术。
在建立规模优势的同时,通过全球化的整合,格兰仕已经基本掌握了微波炉等小家电的核心技术和核心零部件的制造和设计能力,完成了从OEM向ODM的转变。
(4)实现名牌战略。
在获得制造优势和技术优势之后,格兰仕通过迅猛扩大规模,提高专业化集约化水平来提升生产力水平和核心竞争能力,并且用刚性的市场策略,迅速与对手拉开差距,从而确保企业的经营安全,同时通过薄利多销,大规模消费引导、文化营销使市场容量迅猛扩大,使产品知名度和美誉度大幅上升,成为中国名牌。
虽然格兰仕方面认为自己产业比较单一,目前还停留在产品发展初级阶段,离资本输出、技术输出、品牌输出、簪理输出、文化的全球化输出阶段还有很大的差距,但作为中国家电业的代表,在某一产品领域获得1/3的份额,这对处于两难境地的中国家电业来说,无疑具有参照作用。
针对以上案例回答:

简述实施OEM所需的条件;

单项选择题