问题 填空题

Have you ever wondered whether writing and maintaining your business blog is a waste of time If you have, it probably is. Business blogs are valuable for some companies, but for many blogging takes up time and resources better spent elsewhere. If any of the following statements apply to you, stop posting to your blog (or re-purpose what you would have posted) and start doing something more productive:

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You dread writing another post.

Either way, whatever you publish will not represent your business well, so why do it Any time you feel you can’t put your best foot forward, don’t take the step.

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Your page views are stagnant.

Unless of course you can accurately identify tangible benefits from that readership.

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You can’t quantify your return.

Blogging is like any other investment in time and resources: If you don’t see a return, don’t do it.

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Your goal is to provide valuable resources to customers.

Potential customers who gladly read resource pages often run screaming from the same information when it appears on a blog.

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Your readers are not your customers.

Building an audience is useful only if the audience contains current and potential customers. Know who is reading your biog. If you can’t be bothered to find out, that’s yet another indication it’s time to stop.

[A] Many business owners say, "I don’t have any numbers to back it up, but I know my blog is paying off." Really How If your blog isn’t sending significant traffic to your website via search engines, isn’t directly generating sales, doesn’t create a community, or creates a community that doesn’t actually

benefit your business, your blog isn’t paying off.

[B] If you aren’t excited by the thought of sitting down to write your next post, you have nothing to say and will once again borrow ideas from another blog, or already realize blogging is a waste of time but won’t admit it.

[C] Great goal. By all means do it. But don’t put how-to information, or useful tips, or non-news information on your blog. Many people are blog-averse because most blogs are terrible, so your blog may automatically get painted with the same brush. If your material is relatively evergreen, create resource pages on your website instead.

[D] When new posts average the same number of page views, and on a monthly basis so does your entire blog, you’ve stalled. Maybe loyal readers keep returning, or maybe you gain some and lose some, but either way not much is happening. A blog with a small stagnant readership is a blog that is a waste of time, at least for business purposes.

[E] Never blog because you think it helps; you have to know. Knowing takes effort. If you’re not willing to put the time you need into tracking and analyzing data, you’re either lazy or afraid to find out you’re wasting your time on your blog. Sometimes quitting is more admirable than staying the course.

[F] This happens more often than you think. For example, a friend is an incredibly successful financial planner. He writes a blog that gets thousands of unique visitors a month. But he writes about topics of interest only to other financial planners. That would be fine if his blog generated media opportunities, or supported a book he plans to write, or helps him network and bring in more business—but it doesn’t.

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答案

参考答案:[F]

解析:

此段主要是关于“读者不是客户”。[F]中举的例子正好支持这一观点:比方说,一个朋友是位非常成功的财务规划师。他写的博客有上千个读者。但是他写的是其他财务规划师才感兴趣的主题。如果他的博客为他带来上媒体的机会,或支持他想写点儿书,或帮他建立或带来更多生意,那还不错。但是它并没有带来有用的读者。

问答题

阅读下列说明。

[说明]

某物流公司为了整合上游供应商与下游客户,缩短物流过程,降低产品库存,需要构建一个信息系统以方便管理其业务运作活动。

[需求分析结果]

(1)物流公司包含若干部门,部门信息包括部门号、部门名称、经理、电话和邮箱。一个部门可以有多名员工处理部门的日常事务,每名员工只能在一个部门工作。每个部门有一名经理,只需负责管理本部门的事务和人员。

(2)员工信息包括员工号、姓名、职位、电话号码和工资;其中,职位包括:经理、业务员等。业务员根据托运申请负责安排承运货物事宜,例如:装货时间、到达时间等。一个业务员可以安排多个托运申请,但一个托运申请只由一个业务员处理。

(3)客户信息包括客户号、单位名称、通信地址、所属省份、联系人、联系电话、银行账号,其中,客户号唯一标识客户信息的每一个元组。每当客户要进行货物托运时,先要提出货物托运申请。托运申请信息包括申请号、客户号、货物名称、数量、运费、出发地、目的地。其中,一个申请号对应唯一的一个托运申请;一个客户可以有多个货物托运申请,但一个托运申请对应唯一的一个客户号。

[概念模型设计]

根据需求阶段收集的信息,设计的实体联系图和关系模式(不完整)如图2-1所示。

根据实体联系图,将关系模式中的空(a)~(d)补充完整。分别指出部门、员工和安排承运 关系模式的主键和外键。

多项选择题