问题 阅读理解

Coke is the most popular drink and many people enjoy it. But they don’t know it has many other uses.

◆  Cleaning

You can use it to clean your hands,your bathroom or your clothes. When you do some washing and you can put some Coke into the water. And Coke can make them cleaner.

◆ Cooking

Put Coke on beef or pork while it’ s cooking. And we can cook chicken with Coke,it’s very delicious(美味的).

◆Health &beauty

Coke can make you more beautiful(美丽的). Use it on your hair or your skin(皮肤)to make them brighter and smoother.

◆Housework help

Watering flowers with Coke can make them more lovely and beautiful.

So give Coke a try. If anything can do it. Coke can.

小题1:How many other uses of Coke are there in the passage(文章)?

A.3.

B.4.

C.5.

D.6.小题2:What can we use Coke to clean?

A.Bathroom.

B.Beef.

C.Pork.

D.Flowers.小题3:What will the flowers be like after watering them with Coke?

A.Cleaner.

B.Smoother.

C.Brighter.

D.More beautiful.

答案

小题1:B

小题2:A

小题3:D

题目分析:可乐不仅仅是一种非常受欢迎的饮料,而且它还有很多的其他的用处,比如作为洗洁精来用,也可以作为佐料还可以美容。

小题1:理解归纳题,纵观文中语句理解可知,快乐的其他作用还要四个,故选B。

小题2:细节理解题,根据文中语句“You can use it to clean your hands,your bathroom or your clothes.”理解可知。可乐可以用来洗手,清洗浴室或洗衣服,故选A。

小题3:细节理解题,根据文中语句“Watering flowers with Coke can make them more lovely and beautiful.”理解可知。用可乐浇花可以让花更漂亮更鲜艳,故选D。

点评:题目涉及到基本都是细节题。要仔细阅读文章内容,仔细审题,然后找出细节来回答问题。

填空题

Coca-Cola Classic


In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink. (1) The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product." (2) Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly $4 million to taste-test its new product on 200,000 consumers. (3) When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any of the tests that the product being tested would take the place of the traditional Coke.
During the first month of New Coke’s introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product. (4) Consumers began to demand the old Coke. Sales were dropping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, "Dear Chief Dodo: what ignoramus decided to change the formula of Coke " Coca-Cola bottlers meeting in Dallas signed a petition demanding that the company restore the traditional formula.
(5) On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the people were aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement.
(6) ABC News covered the story on its "World News Tonight" report, again on "Nightline", and on "20/20". ABC-TV also interrupted its "General Hospital" soap opera to tell the public that the old Coke was coming back.
(7) Pepsi’s first advertising campaign in response to its competitor’s move stated that Pepsi’s own better taste had forced Coca-Cola’s move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke and old Coke. (8) By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused on a return to traditional values.
A. Coca-Cola introduced "New Coke" to the market in an attempt to win back market share from Pepsi.
B. Coke’s 99-year-old formula would be modified to make it slightly sweeter and less filling.
C. The media had given a lot of coverage to what had been labeled the "new Coke failure".
D. PepsiCo, bottlers of Pepsi-Cola, couldn’t resist the temptation to poke fun at Coca-Cola’s misfortune in its advertising.
E. The confusion and controversy between the two cola market leaders grew.
F. On July 5, Coca-Cola announced that it would bring back the old formula.
G. Some of the taste tests were blind, and others had brand names associated with them.
H. However, the entire picture changed suddenly.

单项选择题