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问题 单项选择题 A3型题

1岁零6个月男婴，因间断咳嗽1周就诊，每日呕吐1～2次胃内容物。患儿是第一胎足月顺产儿，生后母乳喂养至今，未添加辅食。平时易患"肺炎、肠炎"。查体：精神萎靡，营养差，体重5.9kg，身长75cm，前囟已闭，心肺（-），皮肤弹性差，皮下脂肪消失，四肢肌张力低下，活动尚可，神志尚清。

此患儿可诊断为（）

A.营养不良轻度

B.营养不良中度

C.营养不良重度

D.营养不良中度伴重度脱水

E.营养不良轻度伴重度脱水

答案

参考答案：C

单项选择题

弹性福利计划起源于（）

A.20世纪70年代美国一些企业的“咖啡馆计划”

B.20世纪70年代德国企业的“套餐计划”

C.20世纪80年代英国企业的“咖啡馆计划”

D.20世纪90年代美国一些企业的“套餐计划”
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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