问题 选择题

苹果公司在销售iPhone、iPad等智能终端的同时,搭建了一个开放的网络应用商店App Store,通过引入第三方应用软件开发商,向消费者销售手机应用软件,不仅获取了卖手机的收益,而且获得了第三方分成收益。苹果公司的成功秘诀是(  )

A.增加产品的价值量

B.提高产品的技术含量

C.通过经营创新延长产品产业链

D.通过捆绑销售实施规模化经营

答案

C

题目分析:苹果公司搭建了一个开放的网络应用商店App Store,通过引入第三方应用软件开发商,不仅获取了卖手机的收益,而且获得了第三方分成收益。这是一种经营创新。说明通过经营创新延长产品产业链。故本题选C项。ABD项不符合题意故排除。

点评:本题考查学生调动和运用知识分析现实问题的能力。题目难度适中。解题的关键在于认真读懂题意,注意关键词。

选择题
写作题

阅读下面文章,然后按照要求写一篇150词左右的英语短文

With the development of information industry, our personal information has become more easily exposed in public.As some celebrities are worried about their telephone number, ID number and home address being put on the Internet, ordinary people like us can't escape from the doom either.

A recent report from Xinhua reveals over twenty telephone-salespeople have been caught cheating customers by revealing their private information to local community of Beijing.

The report says the salespeople would call their potential customers trying to earn their trust by correctly revealing their personal information such as their name, telephone number, home address and even previous purchases.

They would then try to persuade the customer to buy a gold cellphone by mail.If the customer became suspicious, they would use another person's identity to prove their authenticity.

写作内容:

你在某英文报刊看到这则报导后,准备就我们学生该“ How can we keep our personal information off the Internet?”写一篇文章给该报编辑部,题目是“How can we keep our personal information off the Internet?”。

内容要点包括: 

1.以约30词简要概括新闻内容;                 

2.然后以约120词谈谈你的观点,内容包括:

(1)在信息时代,想让个人信息完全与世隔绝是不可能的,但可尽量减少;

(2)你为解决信息泄露所采取的一些措施:

A.到有安全保障的网站买东西;

B.只向能确保你个人信息安全的网站提供个人信息;

C.其它一些你认为有效的措施.

写作要求: 

1.可以使用实例或其他论述方法支持你的论点,也可以参照阅读材料的内容,但不得直接引用原文中的句子;

2.作文中不能出现真实姓名和学校名称;

3.文章开头己给出,不计入单词总数。

评分标准:概括准确,语言规范,内容合适,篇章连贯。