问题 问答题 简答题

黄金交易客户关系管理的核心思想。

答案

参考答案:(1)把增强客户忠诚度和提高市场份额质量(忠诚客户比率)作为最基本的战略目标。

(2)重视提升客户的满意度。

(3)高度重视客户价值在发展客户关系中的基础地位。

(4)努力与高价值客户发展长期稳定的合作关系。

(5)高度重视客户关系发展过程中的客户情感因素。

(6)高度重视内部员工的满意度和忠诚度及员工价值。

选择题
阅读理解

阅读理解。

     Hong Kong-The visiting Chinese gold medal winners displayed (展示) their superb sports skills again in

Hong Kong on Saturday moming, whose performance impressed over 5, 000 Hong Kong spectators (观众)

face to face as well as tens of thousands of viewers through TV live broadcasts.

     The enthusiasm (热情) for the Olympic Games was rekindled (重新点燃) in Hong Kong as Chinese

mainland's Olympic gold medal winners on Saturday made their appearances and met the public. As part of

their visit to Hong Kong, they put on demonstrations (示范) of table tennis, badminton, diving and gymnastics.

     More than 5,000 people watched their performance, while tens of thousands of viewers watched the TV

live broadcasts at home or elsewhere.

     The gold medal winners also had exchanges with young Hong Kong athletes. Some of them took part in

the sports-for-fun activities with the gold medal winners in table tennis, badminton and gymnastics.

     China' s Olympic gold medal winners arrived in Hong Kong on Friday, starting their three-day visit to the

city. 

    "I hope the Hong Kong public can use this opportunity to share the joy and pride of their country," Hong

Kong Special Administrative Region' s Chief Executive Donald Tsang said.

     All the 63 gold medal winners from the Beijing Olympic Games took part in the flag-raising ceremony at

the Golden Bauhinia Square on Saturday morning.

     After the sports demonstration, they met the public at a Gala Show at the Hong Kong Stadium on Saturday

afternoon.

     The gold medal winners will leave for Macao on Sunday afternoon after visiting Disneyland and the Ocean

Park, two of Hong Kong' s famous theme parks.

1. We learn from the text that _____.

A. Chinese mainland' s Olympic gold medal winners stayed in HK for three days

B. 5,000 people watched the TV live broadcasts at home or elsewhere

C. China' s Olympic gold medal winners left Hong Kong on Friday

D. some gold medal winners took part in the flag-raising ceremony at the Golden Bauhinia Square

2. The underlined word "superb" ( Paragraph 1) probably means _____.

A. strange

B. simple

C. excellent

D. complex

3. Which of the following is NOT the one that Chinese mainland' s Olympic gold medal winners

     put on demonstrations?

A. Gymnastics.

B. Badminton.

C. Table tennis.

D. Tennis.

4. Which city will the Chinese mainland' s Olympic gold medal winners visit next?

A. Guangzhou.

B. Macao.

C. Shanghai.

D. Tianjin.