问题 论述题

阅读下列材料,回答问题。

材料一 H鞋业生产企业主要根据外商的质量、样式、花色、规格、数量等要求,用中方工厂自己的原材料进行生产,产品由外商在欧美地区进行销售。现提供H企业不同时期的单位产品成本及利润等情况如下:

时间1美元对人民币汇率单位产品成本(人民币、双)外销价格(美元、双)成本利润率备注
2011年2月10日6.5832.95.510% 
2012年2月10日6.2932.95.810%如果保持成本利润率不变
5.53.2%如果保持产品外销价格不变
注:成本利润率=利润/成本×100%。

材料二 2011年下半年以来,H企业在欧美地区的订单不断减少,出口量大不如前。为走出困境,H企业决定裁员降薪。

(1)概括材料一所揭示的问题。(4分)

(2)根据上述材料,说明裁员降薪为什么不能真正使H企业走出困境。(8分)

答案

(1)①人民币升值对H企业的生产经营产生了较大影响,H企业过于依赖国外市场,抗风险能力弱。(2分)②H企业面临产品出口竞争力下降和利润减少的双重压力。(2分)

(2)裁员降薪在一定程度上会化解企业的成本压力。但不利于企业的长远发展。(2分)H企业要想真正走出困境,必须:重视自主创新(或通过技术、管理创新,提高劳动生产率,)打造自主品牌;(4分)调整经营策略,注重开拓国内市场。(2分)

题目分析:该题考查企业的经营,本题属于图表题,是高考中常见题型,也是高考中难度较大的题目。第一问:要求学生描述材料一反映的经济信息,解题思路:“先看再比后升华。”看强调看全信息,包括表头、表格、小注,比是比较。包括横向比较和纵向比较,就本题来看比较。后升华强调挖掘材料中隐含的本质问题。结合图表分析即可。第二问:原因类试题,考生一方面要看到裁员降薪在一定程度上会化解企业的成本压力,另一方面也要看到企业要想真正走出困境,必须:重视自主创新(或通过技术、管理创新,提高劳动生产率,)打造自主品牌;调整经营策略,注重开拓国内市场。

点评:成功地经营一家公司:(1) 制定正确的经营战略。(2)提高自主创新能力,依靠技术进步、科学管理等手段,形成自己的竞争优势,增强企业竞争力。(3)诚信经营,树立良好的信誉和企业形象。(4)树立科学发展观,走新型工业化道路,转变经济发展方式,推动产品结构优化升级。(5) 要遵守市场规则,增强社会责任感,坚持经济效益和社会效益的统一。(6)通过强强联合或企业兼并,实现优势互补、社会资源的合理配置和产业结构的合理调整,提高企业竞争力。(7)尊重价值规律,以市场为导向,推动产品结构调整,生产适销对路的高质量产品。(8)坚持“引进来”与“走出去”相结合战略:转变外贸发展方式,优化出口商品结构,培育自主品牌,增强国际竞争力;实行出口市场多元化战略,更好地利用国际、国内两个市场、两种资源;在对外贸易中,要熟悉国际相关法律、规则,有经济安全的防范意识;要有规则意识和利用世贸组织规则的本领;要有应对别国反倾销和反别国倾销的策略,维护企业的合法权益。难度适中。

单项选择题
问答题

(46) Students of United States history, seeking to identify the circumstances that encouraged the emergence of feminist movements, have thoroughly investigated the mid-nineteenth-century American economic and social conditions that affected the status of women. These historinans, however, have analyzed less fully the development of specifically feminist ideas and activities during the same period. (47) Furthermore, the ideological origins of feminism in the United States have been obscured because, even when historians did take into account those feminist ideas and activities occurring within the United States, they failed to recognize that feminism was then a truly international movement actually centered in Europe. American feminist activists who have been described as "solitary" and "individual theorists" were in reality connected to a movement—utopian socialism—which was already popularizing feminist ideas in Europe during the two decades that culminated in the first women’s rights conference held at Seneca Falls, New York, in 1848. (48) Thus, a complete understanding of the origins and development of nineteenth-century feminism in the United States requires that the geographical focus be widened to include Europe and that the detailed study already made of social conditions be expanded to include the ideological development of feminism.

The earliest and most popular of the utopian socialists were the Saint-Simonians. The specifically feminist part of Saint-Simonianism has, however, been less studied than the group’s contribution to early socialism. This is regrettable on two counts. By 1832 feminism was the central concern of Saint-Simonianism and entirely absorbed its adherents’ energy; hence, by ignoring its feminism, European historians have misunderstood Saint-Simonianism. Moreover, since many feminist ideas can be traced to Saint-Simonianism, European historians’ appreciation of later feminism in France and the United States remained limited.

(49) Saint-Simon’s followers, many of whom were women, based their feminism on an interpretation of his project to reorganize the globe by replacing brute force with the rule of spiritual powers. The new world order would be ruled together by a male, to represent reflection, and a female, to represent sentiment. This complementarity reflects the fact that, while the Saint-Simonians did not reject the belief that there were innate differences between men and women, they nevertheless foresaw an equally important social and political role for both sexes in their utopia.

Only a few Saint-Simonians opposed a definition of sexual equality based on gender distinction. This minority believed that individuals of both sexes were born similar in capacity and character, and they ascribed male-female differences to socialization and education. (50) The envisioned result of both currents of thought, however, was that women would enter public life in the new age and that sexual equality would reward men as well as women with an improved way of life.

(47) Furthermore, the ideological origins of feminism in the United States have been obscured because, even when historians did take into account those feminist ideas and activities occurring within the United States, they failed to recognize that feminism was then a truly international movement actually centered in Europe.