问题 选择题

企业之所以高度重视信誉和形象,是因为

A.重视信誉和形象有利于商品价值的实现

B.良好的信誉和形象可以增加商品的价值量

C.树立良好的信誉和形象是企业一切经济活动的根本出发点

D.企业的信誉和形象决定企业的利润高低

答案

答案:A

题目分析:A符合题意,消费者更愿意购买信誉和形象好的商品。B错误,良好的信誉和形象不能增加商品的价值量,商品的价值量由社会劳动生产率决定。C错误,获取利益是企业一切经济活动的根本出发点。D错误,企业的信誉和形象影响企业的利润高低。

点评:此类试题要求学生掌握企业的信誉和形象。企业的信誉和形象作为一种无形资产是长期的努力形成的。它渗透在企业经营和管理的每一个环节,并随企业的发展不断延续和更新,最终通过产品和服务在市场上形成本企业的竞争优势。企业的信誉和形象的树立:开展正当竞争,主要依靠提高质量、改进技术、降低成本、创立名牌等取得竞争的胜利;反对和抵制假冒伪劣、商业欺诈等不正当竞争行为。 本题难度适中,考查学生根据书本知识结合材料进行分析的能力。

单项选择题

It was two years ago today that the hunting ban came into force, supposedly ending centuries of tradition. However, the law has been an unmitigated failure-not that either side is shouting about it.
It was a nightmare vision that struck fear and loathing into the hearts of millions. When the hunting ban became law, it was said, 16, 000 people would lose their jobs, thousands of hounds would be put down, rotting carcasses would litter the countryside, hedgerows would disappear, riders would face on-the-spot fines, law-abiding people from doctors to barristers would be dragged from their horses and carted off to prison, while dog owners would be prosecuted if their mutt caught a rabbit.
These were just some of the claims as desperate countryside campaigners battled to save their sport in the lead-up to the hunting ban, which Labour rammed into law using the Parliament Act on November 18, 2004.
For many, the fears were real. Others exaggerated as they fought an increasingly aggressive anti-hunting lobby which had rejected acres of independent evidence affirming that hunting is the most humane way of killing foxes. In the battle to"fight prejudice, fight the ban", every emotive argument was deployed.
For its part, the anti-hunting brigade extravagantly claimed that the ban would put an end to the rich parading in red jackets. A senior Labour MP, Peter Bradley, admitted in this newspaper that it was, as many suspected, about "class war". He lost his seat shortly afterwards. But people in red coats did not disappear.
In fact, none of the forecasts came true. What did happen was something nobody had predicted: the spectacular revival and growth of hunting with hounds. In short, the hunting ban has been a failure.
Today, on the second anniversary of the ban’s coming into force on February 18, 2005, new figures show that participation in the sport has never been higher. It is so cheerful that two new packs have been formed, something that has not happened for centuries.
They include the seductively named Private Pack, set up by the financier Roddy Fleming in Gloucestershire. It operates on an invitation-only basis, a sort of hunting private members’ club. This can only mean one thing: like it or not, hunting is cool. Young people are taking it up, enticed by the element of rebellion and the mystique of what actually happens as hunts attempt to keep within the law.

The phase "came into force" underlined in Paragraph 1 is closest in meaning to ______.

A.take effect

B.be popular

C.be forced

D.come into existence

单项选择题 A1/A2型题