问题 论述题

阅读材料,回答问题:

2012年是香港回归15周年。15年前,香港企业带着资金和技术来到大陆内地,在制造业等行业大量投资。但自去年以来,欧美市场需求持续疲软,企业经营成本快速上涨,利润空间被严重挤压,导致港企陷入困境。面对困境,很多港商开始思考如何在当前的危机下升级转型,通过创新或换代寻求新的发展方向。

目前在广东的港资企业超过12万家。这些港企最先是以单打独斗的形式进入广东市场,到后来,往往会选择“抱团”来增加整体力量,以便更好、更快地转型升级、创建品牌。

结合上述材料,运用所学的知识,谈谈香港企业如何走出困境。

答案

①面对当前的困境,港企要制定正确的经营战略,实现产业转型升级,寻找新的发展方向。(4分)

②要不断提高自主创新能力,依靠技术进步、科学管理等手段,降低成本,形成自己的竞争优势。(4分)

③还要坚持诚信经营,树立良好的信誉和企业形象,创建自己的品牌。(4分)

④企业之间的强强联合可以实现优势互补,优化资源配置,增强整体竞争力,获取更大得经济效益。因此,港企必须摒弃单打独斗的形式,通过“抱团”增加整体力量,以便更好、更快地转型升级、创建品牌,提高整体的竞争力。(4分)

(答3点即可,考生若有其他答案,只要言之有理,也可酌情给分)

题目分析:该题考查企业经营,通过审题,确定知识点是经济生活,主体是企业,题型是措施类试题,考生注意联系教材企业经营的有关知识点作答即可,本题可以从制定正确的经营战略、自主创新能力,依靠技术进步、科学管理等手段等形成自己的竞争优势、诚信经营,树立良好的信誉和企业形象、强强联合等角度作答。

点评:企业经营是经济生活一个常考的重要考点之一,考生注意多角度分析企业经营的措施,(1)制定正确的经营战略(2)提高自主创新能力,依靠技术进步、科学管理等手段,形成自己的竞争优势,增强企业竞争力(3)诚信经营,树立良好的信誉和企业形象(4)树立科学发展观,走新型工业化道路,转变经济发展方式,推动产品结构优化升级(5)要遵守市场规则,增强社会责任感,坚持经济效益和社会效益的统一(6)通过强强联合或企业兼并,实现优势互补、社会资源的合理配置和产业结构的合理调整,提高企业竞争力(7)尊重价值规律,以市场为导向,推动产品结构调整,生产适销对路的高质量产品。本题难度适中。

阅读理解

阅读短文,在改写后的短文空白初填入一个适当的词,使其完整通顺。

     Most American businesses are open five days a week. American school children go to school five days

a week, too. American families usually have a two-day weekend. The weekend is Saturday and Sunday.

Over the weekend, people spend their time in many ways. Many families enjoy weekend together. They may

go shopping, go for a drive, or visit friends. They may also invite friends over and have a party at home. Many

families take part in sport during the weekend. Running, hiking, playing volleyball and swimming are popular

in summer. Skiing and skating are the favorite winter sports. Weekends are also a time for American families

to work on something in their yards or in the house. Many families plant flowers and have vegetable gardens.

Some families spend the weekends to paint or repair their houses. For most Americans, weekend are very busy.

     Most Americans    1    five days a week and they have a two-day    2   The people of many families spend

their time in different    3  . They may go out to see their friends or   4    friends to come to have a party at

home. Over the weekend, many people are interested in    5   , some of them like to go   6    in summer and 

  7    in winter. Some families   8    with their flowers and    9   in their gardens. The others are busy   10  

 or repairing their houses at the weekends.

1._____ 2._____ 3._____ 4._____ 5._____ 6._____ 7._____ 8._____ 9._____ 10._____

单项选择题