问题 单项选择题

( )是一种最古老、最基本、最普遍的交易方式。

A.现货交易

B.期货交易

C.超级市场

D.百货公司

答案

参考答案:A

解析:现货交易是一种最占老、最基本、最普遍的交易方式,现货交易构成的市场即为现货市场。

完形填空
Cloze test.
     Everyone in business has been told that success is all about attracting and retaining (留住) customers. It
sounds simple and achievable. But,   1  , words of wisdom are soon forgotten. Once companies have attracted
customers they often   2   the second half of the story. In the excitement of beating off the competition,
negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They
forget what they regard as the boring side of business-  3   that the customer remains a customer. 
       4   to concentrate on retaining as well as attracting customers costs business huge amounts of money
annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers
every years. In constantly changing   5  , this is not surprising. What is surprising is the fact that few companies
have any idea how many customers they have lost.
     Only now are organizations beginning to wake up to those lost opportunities and calculate the   6   implications.
Cutting down the number of customers a company loses can make a big   7   in its performance. Research in
the US found that a five per cent decrease in the number of defecting (流失的) customers led to   8   increases
of between 25 and 85 per cent.
     In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A
customer who receives a poor quality product or service on their first visit and   9   never returns, is losing the
company thousands of dollars in  10  profits (more if you consider how many people they are likely to tell about
their bad experience).
     The logic behind cultivating customer  11  is impossible to deny. "In practice most companies' marketing
effort is focused on getting customers, with little attention paid to  12  them", says Adrian Payne of Cornfield
University School of Management. "Research suggests that there is a close relationship between retaining
customers and making profits."  13  customers tend to buy more, are predictable and usually cost less to service
than new customers. Furthermore, they tend to be less price  14 , and may provide free word-of-mouth
advertising. Retaining customers also makes it  15  for competitors to enter a market or increase their share of
a market.
( )1. A. in particular
( )2. A. emphasize   
( )3. A. denying   
( )4. A. Moving      
( )5. A. markets    
( )6. A. culture    
( )7. A. promise    
( )8. A. cost        
( )9. A. as a result  
( )10. A. huge        
( )11. A. beliefs   
( )12. A. altering    
( )13. A. Assumed     
( )14. A. agreeable   
( )15. A. unfair      
B. in reality    
B. doubt        
B. ensuring       
B. Hoping          
B. tastes          
B. social      
B. plan        
B. opportunity     
B. on the whole  
B. potential        
B. loyalty        
B. understanding    
B. Respected       
B. flexible     
B. difficult   
C. at least       
C. overlook       
C. arguing        
C. Starting         
C. prices          
C. financial   
C. mistake         
C. profit         
C. in conclusion    
C. extra          
C. habits         
C. keeping     
C. Established     
C. friendly       
C. essential      
D. first of all       
D. believe            
D. proving            
D. Failing            
D. expenses              
D. economical       
D. difference         
D. budget                  
D. on the contrary                
D. reasonable         
D. interest             
D. attracting       
D. Unexpected         
D. sensitive          
D. convenient         
单项选择题