问题 单项选择题

由于DVD产品的问世,使得市场前景比较好的VCD在短时间内被淘汰。根据PEST分析,导致该现象产生的宏观环境因素是()。

A.政治和法律因素

B.社会和文化因素

C.技术因素

D.经济因素

答案

参考答案:C

解析:本题考核技术环境分析。技术进步可导致现有产品被淘汰,或大大缩短产品的生命周期,根据资料可知,选项C为正确答案。

阅读理解

阅读理解

     About twenty of us had been fortunate enough to receive invitations to a film-studio(影棚)to take

part in a crowd-scene. Although our "act" would last only for a short time, we could see quite a number

of interesting things.

    We all stood at the far end of the studio as workmen prepared the scene, setting up trees at the edge

of a winding path.Very soon, bright lights were turned on and the big movie-camera was

wheeled into position. The director shouted something to the camera operator and then went to speak

to the two famous actors nearby. Since it was hot in the studio, it came as a surprise to us to see one of

the actors put on a heavy overcoat and start walking along the path. A big fan began blowing tiny white

feathers down on him, and soon the trees were covered in "snow". Two more fans were turned on, and a "strong wind" blew through the trees. The picture looked so real that it made us feel cold.

     The next scene was a complete contrast(对比).The way it was filmed was quite unusual. Pictures

taken on an island in the Pacific were shown on a glass screen. An actor and actress stood in front of the

scene so that they looked as if they were at the water's edge on an island. By a simple trick like this, palm

trees, sandy beaches, and blue, clear skies had been brought into the studio!

     Since it was our turn next, we were left wondering what scene would be prepared for us. For a full

three minutes in our lives we would be experiencing the excitement of being film "Stars"!

1. Who is the author?

A. A cameraman.

B. A film director.

C. A crowd-scene actor

D. A workman for scene setting

2. What made the author feel cold?

A. The heavy snowfall.

B. The man-made scene.

C. The low temperature.

D. The film being shown.

3. What would happen in the "three minutes" mentioned, in the last paragraph?

A. A new scene would be filmed.

B. More stars would act in the film.

C. The author would leave the studio.

D. The next scene would be prepared.

单项选择题 A1/A2型题