问题 阅读理解

What is the hottest topic at your school recently? In Hangzhou Yongjin Middle School, it’s money.

The school held an activity called “making money” last weekend. About 200 Junior 1 and Junior 2 students were divided into 30 teams. They went out to make money by selling things.

What did they choose to sell? Some sold newspapers; some chose bottled water; some sold environmentally friendly shopping bags and bamboo baskets.

Hu Qing’s team decided to sell some useful books in front of the Children Activity Center. They thought parents would like to buy the books for their children. But unfortunately, they met urban management officers (城管). The officers asked them to leave. “We played hide-and-seek (捉迷藏) with the officers for the whole morning,” said Hu. “Finally we had to give up.”

Wang Bing and her team sold ice cream in a square. They didn’t meet any officers. But few people were interested in what they were selling. The team then put up a board saying “For Country Kids”. It worked. More people came to their stall (小摊). A foreigner even gave them 100 yuan. “He didn’t want any change. He said he wanted to help the children,” said Wang. “We were touched.” Later that day they gave the money they made to the “Project Hope” office.

Meng Zhaoxiang and his team were luckier. They sold all their cakes in four hours, spending 39.5 yuan and getting back 80 yuan. They made 40.5 yuan. “It was not easy to make the money,” said Meng. “Some people just looked. Others just tasted but didn’t buy. Now I know how hard it is for our parents to make the money we need to lead happy lives.”

小题1: In Hangzhou Yongjin Middle School, what the students talk more about is ________.

A.the officers

B.the kind foreigner

C.the activity called “making money”

D.the money they made last weekend小题2:________ took part in the activity.

A.All the students

B.Some teachers

C.About 200 students of the three grades

D.Part of Junior 1 and Junior 2 students小题3:Hu Qing’s team finally gave up because ________.

A.the parents didn’t like to buy the books

B.the Children Activity Center was too crowded

C.the officers didn’t allow them to sell anything there

D.the team played the game of the hide-and-seek the whole morning小题4: Why did more people come to Wang Bing’s stall at last?

A.The team put up a magic board.

B.A foreigner came up and helped them.

C.The people liked to help country kids.

D.The people were interested in their ice cream.小题5:According to the passage the students learn ________.

A.it’s impossible for them to make money

B.it’s not easy for their parents to make money

C.it’s very important for them to make a living

D.it’s necessary for school to hold more activities in the future

答案

小题1:C

小题2:D

小题3:C

小题4:C

小题5:B

题目分析:这篇短文主要介绍了杭州勇进中学举行了一个‘赚钱’的活动。通过这个活动让孩子们明白了父母赚钱是多么的艰难。

小题1:归纳理解题。根据短文开头的总述及后文的描述,可知学生们谈论的是赚钱的活动而不是他们赚来的钱。故选C。

小题2:细节理解题。根据第二段About 200 Junior 1 and Junior 2 students were divided into 30 teams.故选D。

小题3:推理判断题。根据第四段“We played hide-and-seek (捉迷藏) with the officers for the whole morning,” said Hu. “Finally we had to give up.”描述,可知他们组因为城管的管束没有卖成东西,故选C

小题4:细节理解题。根据第五段The team then put up a board saying “For Country Kids”. It worked. More people came to their stall (小摊)可知人们来到这里买东西是为了帮助乡村孩子,故选C

小题5:归纳理解题。根据短文的最后一句话Now I know how hard it is for our parents to make the money we need to lead happy lives.可知,通过这个活动孩子们了解了父母赚钱多么的不容易。故选B

问答题 简答题

H啤酒公司成功地在一个拥有300万人口的C市收购了一家啤酒厂,不仅在该市取得了95%以上市场占有率,而且在全省的市场占有率也达到了60%以上,成了该省啤酒业界名副其实的龙头老大。C市100公里外的雪花啤酒公司,3年前也是该省的老大。然而,最近雪花啤酒因经营不善全资卖给了一家境外公司。雪花啤酒在被收购后,立刻花近亿元的资金进行技术改造,狠抓质量,并创新地生产出了与市场上的现有啤酒种类不同的果啤、醋啤等“健康啤酒”,获得了很好的市场反应。但是新老板清楚,雪花啤酒公司最薄弱的环节就是营销。为一举获得C市的市场,雪花啤酒不惜代价从外企挖了3名营销精英,高薪招聘20多名大学生,花大力气进行培训。该省内啤酒市场的特点是季节性强,主要集中在春末和夏季及初秋。一年的大战在4、5、6三个月基本决定胜负。作为快速消费品,啤酒的分销网络相对稳定,主要被一级批发商控制。而从消费者的反应来看,C市的啤酒消费群体依据啤酒种类不同而具有不同特点:小瓶装和罐装啤酒的消费群体主要是中青年,他们对价格的敏感度低,但对品牌的认知度高;果啤的消费者主要为女性,对价格敏感性较高;大瓶啤酒的消费者具有普遍性,但以中年男性为主,对价格敏感性一般。雪花啤酒没有选择正面强攻,主要依靠直销作为市场导入的手段,由销售队伍去遍布C市的数以万计的零售终端虎口夺食。雪花啤酒的攻势在春节前的元月份开始,并且成功地推出1月18日C市要下雪的悬念广告,还有礼品附送。覆盖率和重复购买率都大大超出预期目标。但是,雪花在取得第一轮胜利的同时,也遇到了内部的管理问题。该公司过度强调销售,以致把结算流程、财务制度和监控机制都甩在一边。销售团队产生了骄傲轻敌的情绪,甚至上行下效、不捞白不捞。公司让部分城区经理自任经销商,白用公司的运货车,赊公司的货,又做生意赚钱,又当经理拿工资。库房出现了无头账,查无所查,连去哪儿了都不知道。面对竞争,H啤酒在检讨失利的同时,依然对前景充满信心。他们认为对手在淡季争得96%市场份额,如果没有充足的产量作保障,肯定要跌下来;而且H啤酒的分销渠道并没有受到冲击,雪花公司强人零售网点不过是地面阵地的穿插。而啤酒销售旺季,才是决定胜负的关键时刻。要求:(1)运用SWOT分析法,分析雪花啤酒面临的环境;(2)分析雪花啤酒的竞争战略;(3)就波特的五种竞争力模型中的以下两方面的竞争力对雪花啤酒所处的啤酒产业进行简要分析,并说明对雪花啤酒的影响:①购买商和消费者的议价能力;②竞争对手。

判断题