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问题 选择题

下列变化中，属于化学变化且颜色变化正确的是（　　）

A．向有少量高锰酸钾粉末的试管中加水，所得溶液呈紫色

B．向滴有酚酞的氢氧化钠溶液中滴加盐酸，溶液由无色逐渐变成红色

C．将烘烤过的木炭投入盛有红棕色二氧化氮气体的集气瓶中，红棕色消失

D．红色的铜在潮湿的空气一段时间后，逐渐变绿

答案

A、无新物质生成，不属于化学变化，颜色变化正确，故A不符合题意；

B、氢氧化钠溶液与盐酸反应，但溶液应“由红色逐渐变成无色”，故B错误；

C、木炭的吸附作用无新物质生成，为物理变化，故C不符合题意；

D、红色的铜在潮湿的空气一段时间后，发生化学变化，生成新物质铜绿，故D符合题意．

故选D．

单项选择题

吊销违法者的经营许可证是( )。

A．行政命令

B．行政处罚

C．行政处分

D．行政强制执行
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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