问题 阅读理解

阅读理解。

     Aren't you glad that mothers and fathers give names to their children? Names are the quickest and easiest

and the most friendly way to say who's who. Another nice thing about names is that they do not change (变化) as people do. Yesterday Mary's hair was long. Today her hair is short. But her name is still Mary. On his

birthday Uncle Tom didn't have moustache (胡子). At Christmas time he did. But his name is still Tom. People

are always changing a little or a lot. But people's names are still the same.

     A name sometimes says something nice about someone. Girls' names often come from words meaning

"pretty (漂亮的)", "happy", "lovely"… Boys' names are often borrowed from words which mean"strong",

"brave (勇敢的)"…

1. _______ usually give names to the children.

A. Teachers

B. Tom

C. Parents

D. Family members

2. A man's name ________.

A. changes at any time

B. is seldom (几乎不) changing

C. changes as he does

D. is always changing

3. Some people sometimes have me their ________ when writing for newspaper.

A. pen names

B. given names

C. family names

D. full names

4. If there is a word "brave" in a boy's name, that means his parents wish him ________.

A. to be stronger, when he grows up

B. to have a name for love

C. not to be afraid of anybody

D. to have a strong body

5. In the last paragraph, the underlined word "borrow" means ________.

A. 带来

B. 取走

C. 爱好

D. 借用

答案

1-5       CBACD

选择题
填空题


What are the challenges facing multinationals that want to build their brands in China —I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China —China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals —China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands —Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands.