问题 单项选择题

甲公司是一家饮料企业,划分为碳酸饮料部和软饮料部,碳酸饮料部通过“农村包围城市”的方式,先进军农村市场,然后逐步抢占城市市场;而软饮料部则通过先行开拓城市中等收入的年轻人群的市场,然后逐步扩展到各年龄段消费者。公司制定的这些战略的层次属于( )。

A.公司战略

B.业务单位战略

C.职能战略

D.企业整体战略

答案

参考答案:B

解析: 业务单位战略关注的是在特定市场、行业或产品中的竞争力。战略业务部门在公司总体战略的指导下做出相应战略决策的权力,包括对特定产品、市场、客户或地理区域做出战略决策。甲公司分别赋予两个部门在碳酸饮料和软饮料两个市场中制定战略的权力,这说明这些战略是面向特定市场的,因此属于业务单位层次的战略。

阅读理解

Research shows that humans switch from selfish to unselfish behaviour when they are watched. Do you?

A picture of a set of eyes on a computer screen can cause a change in the way people act. Even images of eyes on a charity donation, collection box encourage people to be unselfish, because people put more money in a collection box that has a picture of eyes on it than they do when a flower symbol is on the box.

Manfred Milinski from the Max-Planck Institute for Evolutionary Biology in Germany and Bettina Rockenbach of the University of Berlin, the authors of a new study, found that people act better when they are being watched because they feel they will be rewarded for good behaviour. Their report also referred to other research showing that this response of behaving well when watched is somehow coded into humans and people respond this way unconsciously, or without realizing it.

It is not just humans that act unselfishly when they are being watched. A fish called the grooming fish cleans other fish. When other fish are around, it is gentler. When no other fish are around, however, the grooming fish bites chunks from the fish it is supposed to be cleaning.

The researchers suggest that the best way to get people to behave in the correct way is to make them feel watched. This could be the reason for the success of a famous American army poster. On it was a picture of an elderly man staring fiercely and pointing, it appeared, to the person who was looking at the poster. Under the picture was the caption 'I Want You' It encouraged hundreds of thousands of young American men to join the army during the Second World War to fight the Germans and Japanese.

小题1:According to the report, why does a person behave better when he feels he is being watched?

A.He does not want to be shamed by others.

B.He needs to show he is a good person.

C.He desires others to like him more.

D.He feels he will receive some social reward.小题2:What is the text mainly about?

A.It describes changed behaviour when observed.

B.It details ways to control people's behaviour.

C.It tells how to make people work harder.

D.It discusses different advertising methods.小题3:Where would the study described in the text most likely be found?

A.In a newspaper.

B.In a scientific journal.

C.In an advertising magazine.

D.In a science textbook.

单项选择题 共用题干题