问题 单项选择题

某乳制品公司将消费者细分为婴幼儿,青少年和中老年,该公司市场细分依据变量是()。

A.地理变量 

B.心里变量 

C.行为变量 

D.人口变量

答案

参考答案:D

解析:消费者市场细分的变量。根据题目信息“细分为婴幼儿,青少年和中老年”,可知是按“人口的年龄”划分的,属于人口变量,故选D。

阅读理解

阅读理解。

     Mr. King worked in a factory. He liked playing soccer and spent much time on it, so he was sometimes

late for work. His boss was so angry that he fired Mr. King. Mr. King couldn't find another job. Finally he

got into trouble and lived a difficult life.

     One of his friends felt sorry for turn and introduced him to a headmaster, whose school was just in need

of swimming coach (教练). Mr. King began to teach the school children to swim. He wasn't a good coach.

Two months later, the children learned nothing. Few of them could swim.

     It was a hot Saturday. The children wouldn't stay in the classroom and wanted to swim in the river. Mr.

King failed to stop them. Before they started, he drew a red line below the knee of each child. He said to

them,"Come out of the river at once if the water reaches the line."

1. Why did the boss fire Mr. King?

A. Because Mr. King didn't like his job.

B. Because Mr. King was ill.

C. Because Mr. King talked too much.

D. Because Mr. King was sometimes late for work.

2. Mr. King couldn't find another job and his life was _______.

A. happy

B. hard

C. relaxing

D. free

3. Who helped Mr. King find a job in a school?

A. The boss of the factory.

B. His friend.

C. The school children.

D. Nobody.

4. Two months later, the children learned nothing because _______.

A. Mr. King taught them to play soccer

B. they didn't like swimming at all

C. they were afraid of water

D. Mr. King was a poor coach

5. Mr. King _______, so he drew a red line below the knee of each child.

A. didn't want the children to swim

B. wanted to make the children look funny

C. wanted to make the children happy

D. wanted to help the children swim better

论述题