问题 问答题

ABC是一家以生产干巾和纸巾而发展起来的企业,经过20多年的发展,该企业已经在家庭生活用纸方面(包括纸尿裤),成为国内该行业的老大,年销售额达百亿人民币。虽然该行业是高度竞争的行业,但该企业凭借着“传统渠道”优势——全国有35万家终端销售点(如小卖部),庞大的销售队伍达1万人,加上产品质量比竞争对手好,所以该企业每年增长率达30%以上,远远高于其他竞争对手。这家企业拥有一个比较好的管理队伍。由于家庭生活用纸属于快速消费品,该企业拥有宽裕的现金流,净现金流达几十亿元。
该企业近期改变以前单一经营领域的理念,通过资本市场运作,控股一家食品企业,该企业以生产果冻、薯片等这类小食品为主。在购买的当天,该公司的股票立即下跌了12%,振荡幅度超过20%,投资者多数不看好。认为“生产一家纸巾的企业,怎么能管理好生产食品的企业,技术完全不相干。”“会让消费者认为,一边从口入,一边从屁股出。”等议论。
但该企业老总非常有信心,因为企业拥有各种优势可支持食品行业的发展,且食品的品牌与原有品牌一样,还是原来公司生产。果然,该食品企业销售额在第二年就涨了50%。所以老总说,食品是该企业未来的增长点。
同时该企业也购买了一家日化品生产企业,主要生产洗面奶、洗发水、沐浴露及女士日化品,结果几年来,该日化品企业一直亏损。所以该企业另外建立了一套班子来进行管理,以解决问题。
通过以上案例,请回答以下问题:

企业多元化战略类型有哪几种

答案

参考答案:多元化有两种:相关多元化和非相关多元化。相关多元化也称同心多元化,是指企业以现有业务为基础进入相关产业的战略。非相关多元化也称离心多元化,是指企业进入与当前产业不相关的产业的战略。

阅读理解

Reading comprehension.

     In America it is common for children as young as four to participate in organized activities. Piano and

ballet lessons, scouts meetings, soccer and softball practices surround their normal school schedules.

However, one person is very important in the logistics of how these children are able to get from swimming

practice to French lessons: The Soccer Mom.

     The Soccer Mom is a very important stereotype in American suburban life. The phrase Soccer Mom was

first created in 1995 and broadly refers to a married middle-class woman who lives in the suburbs, works

outside the home and has school age children. Much of her time is spent managing her children's schedules

and transporting them to sporting events and other activities. The image of the Soccer Mom conjures a busy

woman who drives a minivan large enough to contain her children, their friends and their sporting equipment.

Once they arrive at the sporting event or other activity, the Soccer Mom will stay to watch, serving granola

bars and juice to their children after their game or activity is finished.

     In America, the roles of mother and of career woman demand opposite responsibilities from a woman.

The role of a career woman is to work hard and climb the corporate ladder, while the role of mother often

asks women to put her family's interests ahead of her own. The Soccer Mom attempts to straddle this divide,

at once balancing her children and their activities with her own life outside her family. The Soccer Mom

becomes overburdened with the weight of responsibilities A 1999 poll states that being stressed out is one of

the most frequently mentioned characteristics of a Soccer Mona. Yet without Soccer Moms, who would fill

the responsibilities of getting children to where they needed to be?

1. The best title for this passage is "_____".

A. The Hectic Lifestyle of Suburban Children

B. The American Family

C. Minivans the Realm of the Soccer Mom

D. Soccer Moms in American Society

2. The main role of Soccer Moms is _____.

A. transporting their children

B. buying things for their children

C. pushing their children to achieve

D. a successful career

3. Why are American mothers stressed out? 

A. Because they are very career centered.

B. Because they work and have children.

C. Because they push their children to achieve.

D. Because their husbands are lazy.

4. What is a frequently mentioned characteristic of Soccer Moms?

A. Overburdened.

B. Works outside the home.

C. Has young children.

D. Brings juice to soccer games.

5. What does "Climbing the corporate ladder" mean?

A. Working.

B. Having a career as a woman.

C. Advancing your career.

D. Working in a ladder factory.

填空题