问题 单项选择题

针对某一特定购买群体、产品细分市场或区域市场,采用成本领先或差异化以获取竞争优势的战略称为()。

A.成本领先战略

B.差异化战略

C.集中化战略

D.前向一体化战略

答案

参考答案:C

解析:集中化战略是针对某一特定购买群体、产品细分市场或区域市场,采用成本领先或产品差异化以获取竞争优势的战略。集中化战略一般是中小企业采用的战略,可分为两类:集中成本领先战略和集中差异战略。

阅读理解

阅读短文,根据要求完成下面各小题。

       In a classroom in any countries, the teacher teaches more than art or history or language. He or she

teaches something behind-the culture(文化)of the country.

In a country such as the United States, people with different history, culture and language join together

and they pay much attention to personal ideas. Teachers try to make each student special. Students do

not have to remember a lot of information, instead, they work and find answers by themselves. There is

often discussion in the classroom. 

       At an early age students learn to have their own ideas. Their education encourages personal thought(思想). 

       (3) The importance is placed on how to arrive at an answer and not only to get the correct answer.

       In most Asian countries, people have the same language, history and culture. Perhaps for this reason,

the education there pays more attention to group goals than personal ideas. Children in China and Japan

often work together and help each other on homework. In the classroom, the ways of teaching are often

very traditional. The teacher says, and the students listen. There is not much discussion. Instead, the

students repeat(重复) rules or information that they have been taught in order to keep them in mind.

In many ways these differences come from different educational ideas. In Western countries teachers are

taught to help students to learn. They make it easier for the students to learn by themselves. (4) In some Asian countries, however, teachers often feel that their job is to pass knowledge to students.

(一)根据短文内容简要回答问题。

1. What does the education in the United States encourage?

                                                                                                               

2. Which does the education in some Asian countries pay more attention to, group goals or personal

ideas?

                                                                                                               

(二) 将短文中划线的句子译成汉语。

3. ______________________________________________________

4. ______________________________________________________

(三)请给短文拟一个适当的标题。

5. ______________________________________________________

单项选择题