问题 单项选择题 案例分析题

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved. Questions:

What should a logistics mission statement provide?()

A.Management encouragement.

B.A design of new methods to apply to customer satisfaction.

C.Some detailed actions to undertake to obtain more market share.

D.An outline of actions for goals to be achieved.

答案

参考答案:D

材料题

        服饰是一种记忆,也是一种语言、一种文化,它的变化是以非文本方式记录着社会政治、经济及文化的历史变迁。阅读下列材料,回答问题。

        材料一 历代王朝都以“会典”、“律例”、“典章”或“车服制”、“舆服制”、“丧服制”等各种条文颁布律令,规范和管理各阶层的穿衣戴帽,对服装的质料、色彩、花纹和款式都有详尽的规定,不遗琐细地区分君臣士庶服装的差别,违者要以僭礼逾制处以重罚。——刘志琴《服饰变迁--非文本的社会思潮史》

        材料二 康有为曾上书光绪帝:“今则万国交通,一切趋于尚同,而吾以一国衣服独异,则情意不亲,邦交不结矣”,“中国宽衣博带,长裙雅步而施万国竞争之世……诚非所宜。”——节选自康有为1898年递呈光绪皇帝的《请断发易服改元折》

        材料三 文化史学家布克哈特把图像称作“人类精神过去各个发展阶段的历史见证”,认为通过图像可以加深对历史变迁的理解。以下是一组图片材料。

请回答:

(1)材料一中有关服饰的严格规定体现了中国古代政治制度的什么主要特征?

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(2)依据材料二并结合所学历史知识,概述康有为的思想主张,并简要归纳其理由。

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(3)在材料三中,从图一到图二,从图三到图四,反映出中国民众服饰变化的什么主要趋势?

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判断题