问题 阅读理解
阅读理解。
                                                    The world's water shortage  
     The world is not only hungry, but it is also thirsty for water. This may seem strange to you, since
nearly 70% of the earth's surface is covered with water. But about 97% of that is sea water, or salt
water. Man can only drink and use the other 3%-the fresh water from rivers, lakes, underground, and
other sources. And we can not even use all of that. Even worse, some of it has been made dirty.
      However, as things stand today, this fresh water is still enough for us. But our need for water is
becoming larger and larger quickly-almost day by day. We should take steps to do with this problem
now and in this way we can get away from a serious worldwide water shortage (缺少) later on.
      We all have to learn how to stop wasting our valuable water. One of the first steps is to develop
ways of reusing it. Today in most large cities, water is used only once and then sent out into a sewer
system (下水道). From there it returns to sea or runs into underground places.
      But even if every large city reused its water, we still would not have enough. All we'd have to do
to make use of sea water in the world is to remove the salt. If we take these steps we'll be in no danger
of drying up.
1. The world is thirsty for water because            .
[ ]
A. man hasn't got enough food to eat
B. we haven't got enough fresh water
C. only 70% of the earth's surface is water
D. more water is sent into sewer systems
2. The underlined word "valuable" means             .
[ ]
A. much and salty
B. fresh and enough
C. dear and useful
D. clean and helpful
3. What should we do if we want to have enough fresh water?
    (a) Make full use of the sea water.
    (b) Carry salt water into lakes or rivers. 
    (c) Try to save the fresh water as much as possible.
    (d) Do our best to use the water again. 
    (e) Drink and use all the water on the earth's surface.
[ ]
A. (c) and (e)
B. (a) and (d)
C. (a), (c) and (d)
D. (b), (d) and (e)
4. The best but the most difficult way to solve (解决) the water problem of the world is to             .
[ ]
A. remove the salt from sea water
B. make the water in cities clean
C. take water from underground 
D. make the need for water smaller 
5. What's the best title (标题) for this passage?
[ ]
A. The Importance of the Water
B. The World's Water Problem
C. The Thirsty World 
D. Fresh Water and Sea Water
答案

1-5: B C C A B

单项选择题
阅读理解

Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean",a relatively untouched area.

The term was created by Chan Kim and Renee Manborgne, two professors

ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.

According to these two authors,the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined,it’s a catalyst(催化剂)for the blue ocean market.

McDonald’s is a popular example. Traditional restaurants have waiters,table settings,men us,and a certain type of service. McDonald’s,however,was different. It did away entirely with waiters and table service,and kept the menu limited.

But in its number of locations,speed,overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense,one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.

63. According to Chan Kim and Renee Mauborgne,“blue ocean” means    .

A. crowded parts of business and industry with little competition

B. new markets which are full of competition    .

C. new companies offering different services from old ones

D. certain untouched markets with few competitors

64. The underlined word "saturated” in Para. 2 probably means“         ”.

A. carry out according to an unusual method      B. arrange in advance

C. be unable to take any more                D. be different from the old market

65. McDonald’s success lies in         .

A. its being different from traditional restaurants

B. inventing a unique business with few competitors

C. its advanced operation and management

D. its best overall quality and services

66. For a website providing information and services for new mothers,finding the “blue ocean" means         . ·

A. offering something other websites don’t have

B. offering the best information and services

C. creating a new market to help the website stand out

D. looking for a unique position in the marketplace