问题 单项选择题

将消费者购买行为分为复杂的购买行为、减少失调感的购买行为、习惯性的购买行为、追求多样化的购买行为的标准是( )。

A.购买者的投入程度和品牌差别程度

B.购买过程中解决问题的程度

C.购买者的f肖费心理

D.购买者的个性特征

答案

参考答案:A

解析: 根据购买者的投入程度和品牌差别程度来划分,消费者购买行为可以分为复杂的购买行为、减少失调感的购买行为、习惯性的购买行为、追求多样化的购买行为。根据购买过程中解决问题的程度来划分,消费者购买行为可以分为惯性反应行为、有限解决问题和广泛解决问题。根据购买者的消费心理和个性特征来划分,消费者购买行为可以分为习惯型购买行为、理智型购买行为、经济型购买行为、冲动型购买行为、情感型购买行为、不定型购买行为。

选择题
完形填空

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Changed Lives

In 1921, Lewis Lawes became the warden(监狱长) at Sing Sing Prison. No prison was kept    1    than Sing Sing during that time. But 20 years later, it had become a   2    place. When he was asked about the change, here's what he said, "I     3    it all to my wonderful wife, Catherine, who is    4    outside the prison walls."

Catherine Lawes was a young mother. Everybody    5   her from the beginning that she should never   6     foot inside the prison walls, but that didn’t     7    her! When the first prison basketball game was held, she went into the gym with her three beautiful kids and she sat in the stands with the prisoners.

She    8     getting to know them and their records. She    9    one convicted murderer was blind so she paid him a visit.    10   his hand in here she said, "Do you read Braille(布莱叶盲文)?" "What’s Braille?" he asked. Then she taught him how to read. Years later he would    11    in love for her.

Then, she was killed in a car accident. The next morning Lewis Lawes didn’t come to work, so the acting(代理) warden took his place. It seemed almost    12   that the prison knew something was    13    .

The following day , her body was resting in a casket(灵柩) in her home.   14   the acting warden took his early morning walk, he was   15   to see a large crowd of the toughest, hardest-looking prisoners   16    like a crowd of animals at the main gate. He came closer and 17   tears of grief(悲恸) and sadness. He turned and faced the men, "All right, men you can go. Just be sure and    18    tonight!" Then he opened the gate and a parade of prisoners  19   , without a guard, the three-quarters of a mile to stand in line to   20  their final respects to Catherine Lawes.

And every one of them came back . Every one!  

1. A. better          B. harder       C. older      D. tougher 

2. A. beautiful       B. wonderful    C. humanitarian    D. attractive

3. A. belong         B. give        C. contribute      D. owe

4. A. working        B. supporting    C. buried         D. located 

5. A. warned         B. told         C. reminded       D. informed  

6. A. put            B. lay          C. set             D. get

7. A. persuade       B. stop        C. keep           D. submit

8. A. insisted on      B. hold out      C. carry out       D. keep up

9. A. searched       B. thought          C. discovered     D. caught

10. A. Shaking      B. Putting            C. Feeling       D. Holding 

11. A. laugh         B. weep              C. appreciate      D. touch

12. A. long          B. apparently          C. immediately    D. later

13. A. changeable    B. disappointing        C. mad            D. wrong

14. A. As           B. Once               C. While         D. Since

15. A. glad          B. angry              C. shocked        D. frightened 

16. A. rushed        B. shouted             C. waited         D. gathered

17. A. noticed       B. found              C. expected        D. understood

18. A. check on      B. check in            C. check out        D. check through 

19. A. escaped       B. walked             C. fled             D. hurried

20. A. attribute      B. take                C. pay             D. display