问题 单项选择题 A1型题

胎儿能否顺利通过产道的决定因素是()

A.产力

B.产道

C.胎儿的大小

D.产力、产道与胎儿大小

E.产力及胎儿大小

答案

参考答案:D

解析:决定分娩的四因素是产力、产道、胎儿及精神心理因素。若各因素均正常且能互相适应,胎儿顺利经 * * 自然娩出,即正常分娩。产力、产道与胎儿有无发育异常是决定因素。

选择题
完形填空

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Newspapers

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.

Radio

Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Magazines

Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.

Internet

As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.