问题 单项选择题

所谓绿色营销是指企业在生产经营过程中,将企业自身利益、消费者利益和环境保护利益三者统一起来,以此为中心,对产品和服务进行构思、设计、制造和销售。

根据上述定义,下列不属于绿色营销的是()。

A.在产品设计过程中,要能满足消费者的传统需要,符合相应的技术和质量标准,也要满足对社会、自然环境和人类身心健康有利的绿色需求

B.在产品生产过程中,使用新的绿色原料、辅料,减少资源的消耗,尽可能利用再生资源,消除或减少对环境的污染,并注重控制生产成本

C.在产品营销过程中,通过试用、馈赠、竞赛、优惠等策略,引导消费兴趣,促成购买行为

D.在产品销售过程中,通过量大、面广的绿色广告,营造市场营销的绿色氛围,激发消费者的购买欲望

答案

参考答案:C

解析:

C项只体现出企业自身利益和消费者利益的统一,而没有体现出环境保护利益,故不属于绿色营销。

单项选择题 A3/A4型题
阅读理解

A young father was visiting an old neighbor.They were standing in the old man's garden,talking about children. The young man said,“How strict should parents be with their children?”

The old man pointed to a string(绳子)between a big strong tree and a thin young one. “Please untie(解开)that string,” he said.The young man untied it,and the young tree bent over to one side.“Now tie it again, please,” said the old man,“but first pull the string tight so that the young tree is straight again.”

The young man did so.Then the old man said,“There,it is the same with children.You must be strict with them,but sometimes you must untie the string to know how they are getting on.If they are not yet able to stand alone,you must tie the string tight again.But when you find that they are ready to stand alone,you can take the string away.”

小题1:The story is about _______.

A.how to take care of young trees

B.how strict parents should be with their children

C.how the young father should get on with his old neighbor

D.how to tie and untie the string小题2:The young man untied the string _______.

A.in order to throw it away

B.so that both of the trees would grow straight

C.only to find that the thinner one bent over to one side

D.in order to let the old man teach him小题3:When can the string be taken away?_______.

A.When the old man has left

B.After you have untied it

C.When the young man has untied it next time

D.When the young tree grows strong enough小题4:At last the old man told the young man _______.

A.that he should be strict with his children if they could not yet stand alone

B.that he should always be strict with his children

C.that he should be hard on them

D.that he should tie his children until they are ready to stand alone