问题 多项选择题 案例分析题

A饭店是一家2006年年底开业的高档商务国际品牌饭店,拥有328间客房和餐饮、会议、康乐等配套设施。开业以后,由于经营定位正确,营销措施得力,服务质量稳定,饭店取得了良好的经济效益。如2008年,饭店的主营业务收入12100万元,投资净收益516万元,营业外收入25万元,营业外支出15万元,营业成本3140万元,营业费用2350万元,管理费用3121万元,财务费用514万元,主营业务税金及附加635万元。但从2009年下半年开始,由于国际金融危机的影响,境外客源渐渐减少,国内顾客的消费水平有所下降。面对经营环境的变化,该饭店在2010年上半年采取了以下措施:(1)推出了定价1200元的饭店产品新年大礼包,内容包括:房价为620元的客房一间,500元餐饮消费券,400元康乐消费券。同时,开展了大礼包"买10送1"的活动。(2)与当地某电视台合作,推出了一档时尚低碳生活的节目,介绍科学、环保低碳的生活方式,节目中间插播饭店集团推出的循环水处理、资源再利用、低碳饭店消费的形象宣传片。(3)饭店利用集团建立的微博网络平台,在网络论坛上了解公众和旅游者对饭店产品与服务的评价。除了集团网络预订系统外,饭店还与"脸谱""到到网"等合作,及时发布饭店新产品和服务信息,同时利用"携程""Expedia"等开展第三方客房预订。另外,2010年下半年,饭店还准备进一步实施营销与服务的创新计划,从消费者需求、成本、便利性与有效沟通入手,优化营销体系,推出常客奖励计划与客户俱乐部活动,利用饭店计算机系统的数据库,注重个性化服务,有计划地开展服务质量提升活动,努力培养忠诚顾客。饭店另拟加强收益管理,根据不同季节、不同时段,推出不同的产品和服务来满足顾客需求。根据以上资料,回答下列问题:

从2010年的饭店经营策略来看,A饭店已从4P营销向()转变。

A.4C营销

B.关系营销

C.分时营销

D.绿色营销

E.网络营销

答案

参考答案:A, B, D, E

填空题
阅读理解

This week Faith Lapidus and Doug Johnson will tell you about Chuck Berry.Chuck Berry,born on October 18,1926,is often called the father of rock and roll.He is one of the most popular and influential performers of rhythm-and-blues and rock‘n’roll music during the 1950s,1960s and 1970s.

He started singing in church when he was six years old.His interest in music stuck with him.A lot of Chuck Berry’s material is about teenage life,especially school.Chuck Berry left school when he was 17.He headed west with two friends,but they did not get far.They were arrested after they used a gun to steal a car in Kansas City,Missouri.He was set free after four years.

Chuck Berry signed his first recording contract in 1955,with the company Chess Records.Because one of his early hits,“Rock&Roll Music”,hit big in the United States then,which was greeted with enthusiastic reviews.Many other famous bands copied it again and again.

Filmmaker Taylor Hackford made a documentary called“Hail! Hail! Rock‘n’Roll”, named for a Chuck Berry song.It centered on the making of a concert to honor the musician on his 60th birthday in 1986.Guitarist Keith Richards from the Rolling Stones organized the concert.Listening to Chuck Berry songs got him interested in music.In Keith Richards’words,“I didn’t dream I could make a living at it but that’s what I wanted to do.”More than 75 artists and bands have done their own versions of Chuck Berry songs.

The Rock and Roll Hall of Fame in Cleveland,Ohio,included Chuck Berry in its first year of honors in 1986.The Hall of Fame had this to say:“While no individual can be said to have invented rock and roll,Chuck Berry comes the closest of any single figure to being the one who put all the essential pieces together.”

Thank you for your listening.Faith Lapidus and Doug Johnson were your announcers.

小题1:The underlined words“hit big”in Paragraph 3 probably mean“__________”.

A.won great Success

B.made rapid progress

C.got into big trouble

D.made a small difference小题2:Guitarist Keith Richards is mentioned in Paragraph 4 to show ___________.

A.music is a way of making a life

B.Chuck Berry influenced him a lot

C.he disliked Chuck Berry in fact

D.he is a real fan of Chuck Berry小题3:Which of the following about Chuck Berry is true?

A.Chuck Berry was the first to invent rock and roll on his own.

B.Chuck Berry was put into prison for leaving school in 1943.

C.Chuck Berry can be said to have formed rock and roll’s basic structure.

D.Chuck Berry is the most popular and influential performer.小题4:Where does this text probably come from?

A.An advertisement.

B.A science fiction.

C.A magazine.

D.A radio report.