现有A公司在泡泡糖市场中处于垄断地位。B公司欲进入这一市场。因此，B公司成立市场开发部，研究A、公司产品不足，以寻找市场空间，经过周密分析，终于了发现A、公司产品有以下不足：（1）以成人为对象的泡泡城市场正在扩大，而A公司仍把重点放在儿童身上；（2）A公司产品口味单一，市场需求要求多样化；（3）A公司生产条状泡泡糖，缺乏新祥式；（4）A公司产品价格出现零头，顾客购买不便。B公司针对调查结果，开始建立自己的目标市场，并制定相关的营销策略。
你认为B公司如何发现市场机会？
参考答案：
B公司通过研究A公司的产品特点和当前市场的需求特点，进行市场细分，生产能满足细分市场需求的产品，从而挤入泡泡糖市场。
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| Dear Ms White, The office is looking for a student consultant (顾问) for the coming term. Could you help me find a person for this position before February12, please? The consultant's job is to meet with students to discuss problems, opinions and suggestions on school policies, present weekly spoken and written reports to the Student Affair Office, and attend different school meetings as the student spokesperson (发言人). He should be a full-time student of our school and be skilled in report writing and oral communication. It will be better if the applicant has worked as a student consultant before. We will offer 2, 000 yuan a term for this position, and the time required for this job is 15 hours A week. The e-mail address is: SAO-hr@sina.com. Thanks! Mr. Green | ||||||||
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