问题 单项选择题

根据波特的价值链理论,在分析企业的竞争能力时,应该使用( )。

A.价值指标

B.生产指标

C.成本指标

D.销售能力指标

答案

参考答案:A

解析: 波特的价值链理论认为,为顾客创造高于成本的价值是每个企业的战略目标,在分析企业竞争能力时应使用的是价值指标而不是成本指标。价值链分析的目的在于找到给企业贡献最多增加值的活动,并且规划相应的战略进行改善。

阅读理解

The Mid-Autumn Festival is coming. Let’s see what my friends are going to do during the three-day holiday.

Peter: I’m going to visit my uncle and aunt with my parents during the three days. They live in the countryside. It is far from our city, Beijing. We’re going to take the train there. I am going fishing there with my cousin.       

Eliza: I’m going to visit my grandparents with my parents on the first day. They live in a small town. It is going to take us one hour to get there by car. On the second day, I’m going to have a party with my friends. On the third day, I have to do my homework and study for a math test.

Gina: My cousin is visiting us. He lives in Tianjin. He is coming by bus. On the first day, I’m going to play ping-pong with him. On the second day, I’m going to take him to Eliza’s party. On the third day, my cousin is going back and I am going to do some shopping with my parents.

小题1:Peter is staying in ______ during the three- day holiday.

A.Beijing

B.the countryside

C.Tianjin

D.a town小题2:How is Eliza going to her grandparents’ home?

A.By car.

B.By bike.

C.By bus.

D.By train.小题3:Gina is ______ on the third day.

A.visiting her cousin

B.playing ping-pong

C.doing her homework

D.doing some shopping小题4:Who are going to Eliza’s party?

A.Peter and his cousin.

B.Gina and her cousin.

C.Peter and Gina.

D.Peter, Gina and their cousins.小题5: From the passage, we can know that ____.

A.Peter doesn’t like fishing

B.Eliza is going to have a test

C.Gina likes all kinds of sports

D.all three of them have no homework during the three days

单项选择题