关于出版物市场营销中的产品整体概念，说法正确的是（）。A．

搜题请搜索小程序“爱下问搜题”

问题单项选择题

关于出版物市场营销中的产品整体概念，说法正确的是（）。

A．核心产品是指出版物的核心效用

B．有形产品是出版物产品整体概念中最基本和最实质的层次

C．附加产品是指附加在有形产品上的其他产品

D．随着出版物市场竞争的加剧，附加产品的作用不断降低

答案

参考答案：A

阅读理解

读短文，判断正(√)误(×)。

Summer is a good season, and I can go swimming in the river. But my favourite season is spring. Why?

Because I have a garden. There are many beautiful flowers in it. It's nice to watch the flowers grow. Then in

fall I can pick fruits from the trees and see the leaves fall. In winter the trees have no leaves. I can find many

things to do.

( ) 1. Summer is a good season for me.

( ) 2. My favourite season is winter.

( ) 3. I have a park.

( ) 4. I have many animals.

( ) 5. The trees have no leaves in winter.

单项选择题

列车编组是指列车（）车辆的前后编排顺序及其辆数、总重、换长。

A.部分

B.几组

C.所有

D.一组