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The Internet and advances in technology are transforming fashion, making it easier for designers to
create collections and less expensive for them to show and sell their work, experts say.
Instead of spending tens of thousands of dollars on a show at New York Fashion Week, some
designers presented collections for spring and summer 2010 online, while others are expanding their
brand by making it easier for shoppers to buy their clothes online.
"It is the technology that is changing our lives, "said Designer Norma Kamali, who displayed her
spring and summer 2010 collection as well as exclusive lines(专卖品) for eBay Inc and Walmart.com
at the Apple store in Manhattan's Soho Neighborhood.
Kamali's iPhone application has a"Try Before You Buy"option, which allows clothes to be sent
overnight to a customer, who provides her credit card information, so she can try them on at home
before deciding to buy.
Menswear designer Miguel Antoinne and womenswear designer Marc Bouwer both put on virtual
fashion shows, while models at fashion designer Vivienne Tam's show carried a laptop computer
adorned with a Tam design.
Mazdack Rassi, cofounder and creative director of Milk Studios, a downtown space that showed
about 70 collections during New York Fashion Week, was considering projecting shows on the side
of a building so people at a nearby park could watch.
With cable TV and the Internet, designers know that their shows can be seen by many more people
than just the editors and the media who attend.
Designers are finding that technology can also help the actual design work by allowing artists to
explore new ideas and processes.
But Simon Collins, the dean of fashion at Parsons-the new school for design, said even though
technology is helpful, there is still no substitute for talent and hard work."Absolutely, there'll be people
out there that have successful businesses that don't know the first thing about draping and construction,
just think it up, put it on the computer, fire it off the factory and it works, "Collins said."But they're the
exception, not the rule."
1.According to the passage, one advantage of the Internet is that it allows the designers to ___.
A. share their collections with other designers
B. display their work at a lower cost than usual
C. get information about the popular fashion trend
D. inform the editors and the media of their collections
2.Which of the following is TRUE about Kamali?
A. She's aware of the importance of the Internet.
B. She's strongly against buying clothes online.
C. She thinks highly of New York Fashion Week.
D. She' s running a "Try Before You Buy" website.
3.We can infer from the passage that ___.
A. it's difficult to become a wellknown designer
B. it's very dangerous to do online shopping now
C. few people pay attention to virtual fashion shows
D. designers are struggling to promote their shows
4.According to the passage, ___values people's natural gift and hard work.
A. Norma Kamali
B. Miguel Antoinne
C. Mazdack Rassi
D. Simon Collins
5.The purpose of the writing is to __ .
A. celebrate the success of New York Fashion Week
B. stress the important role of the Internet and technology in fashion
C. introduce the activities in New York Fashion Week
D. advertise New York Fashion Week on the Internet
