问题 单项选择题

以下不属于能够帮助企业建立竞争优势的资源的是()。

A.新产品的专利权 

B.海底捞独特的企业文化 

C.耐克的商誉 

D.好利来的生产用面粉

答案

参考答案:D

解析:

企业竞争优势资源的主要判断标准:

(1)资源的稀缺性。如果企业掌握了取得处于短缺供应状态的资源,而其他的竞争对手又不能获取这种资源,那么,拥有这种稀缺性资源的企业便能获得竞争优势。如果企业能够持久地拥有这种稀缺性资源,则企业从这种稀缺性资源获得的竞争优势也将是可持续的。

(2)资源的不可模仿性。资源的不可模仿性是竞争优势的来源,也是价值创造的核心。资源的不可模仿性主要有以下4种形式:

①物理上独特的资源,例如A选项;

②具有路径依赖性的资源;

③具有因果含糊性的资源,例如B选项;

④具有经济制约性的资源。

(3)资源的不可替代性。波特的五力模型指出了替代产品的威胁力量,同样,企业的资源如果能够很容易地被替代,那么即使竞争者不能拥有或模仿企业的资源,它们也仍然可以通过获取替代资源而改变企业的竞争地位。

(4)资源的持久性。资源的贬值速度越慢,就越有利于形成核心竞争力。一般来说,有形资源往往都有自己的损耗周期,而无形资源和组织资源则很难确定其贬值速度。例如C选项。D选项中好利来生产用的面粉是各企业均能获得的,不能形成竞争优势。

阅读理解

In recent years advances in medical technology have made it possible for people to live longer than in the past.New medicines and machines are developing every day to extend life.However, some people,including some doctors,don’t agree with these life extending measures, and they say that people should have the right(权利)to die when they want.They say that the quality of life is as important as life itself,and that people should not be forced to go on living when conditions of life have become unbearable.They say that people should be allowed to die with dignity(尊严)and to decide when they want to die.Others don’t agree and say that life under any conditions is better than death and that the duty of doctors is always to extend life as long as possible.And so the quarrel goes on and on without a definite(明确的)answer.

小题1:People can live longer than in the past.It’s because _______.

A.medical technology develops

B.we have big hospitals

C.there are many good doctors

D.both B and C小题2:According to some people whether a dying patient has the right to die is up to__________.

A.the doctors

B.the surroundings

C.his or her family

D.the patient himself or herself小题3:In the writer’s opinion __________.

A.death is better than life

B.1ife is better than death

C.neither life nor death is good

D.none of the above小题4:Why do some patients want to die? Because ________.

A.the doctors are not good

B.the conditions are bad

C.life is too hard

D.they are seriously ill

单项选择题