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问题 选择题

《大公报》载文说：“几千年来，中国人所怀抱的观念是‘天下，是‘家族’，近代西方的民族意识和国家观念，始终没有打入我们老百姓的骨髓里……（今天）我们从亡国灭种的危机中，开始觉悟了中国民族的整体和不可分性。这是民族自觉史的开端，是真正的新中国国家的序幕。”该文发表的历史背景是（   ）

A．中日甲午战争爆发

B．中华民国建立

C．抗日战争爆发

D．中华人民共和国成立

答案

答案：C

题目分析：“亡国灭种的危机”、“中国民族的整体和不可分性”等信息可以看出正是由于亡国灭种的危机，才使得中 * * 团结在一起，应该指的是抗日战争发生，故选C。

单项选择题

电伤是由于高温电弧使周围金属熔化、蒸发并飞溅渗透到皮肤表面形成的伤害叫（）。

A.电灼伤

B.电击

C.皮肤金属化
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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