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问题 单项选择题

A公司目前的市价为50元／股，预计下一期的股利是1元，该股利将以5%的速度持续增长。则该股票的资本利得收益率为（）。

A.2%

B.5%

C.7%

D.9%

答案

参考答案：B

解析：

选择题

假海参、假鱼翅、假木耳、假干豆腐……2013年6月19日，辽宁警方销毁50车假冒伪劣食品药品，现场展示假冒食品药品47种，销毁实物25种，总重量达到9吨多，价值600多万元。这些假冒伪劣产品(　　)。

A．能够增加企业的利润，是发展市场经济的必然结果

B．与正品互为替代品，可以满足消费者的不同需求

C．启示生产经营者生产物美价廉的生活必需品

D．破坏了正常的市场经济秩序，损害了消费者的合法权益
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填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.
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