问题 单项选择题

以下的各项中,其特征为产品特性高,服务能力低的客户关系管理导向是( )。

A.关系导向型

B.产品导向型

C.价格导向型

D.服务导向型

答案

参考答案:B

解析: 产品导向型是指谋求以提供具有更高附加价值的产品来争取并赢得客户,其特征是产品特性高,服务能力低,因此B为正确答案。

单项选择题

阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。学科&网

Hundreds of people have formed impressions of you through that little device(装置) on your desk. And they’ve never actually   41   you. Everything they know about you   42   through this device, sometimes from hundreds of miles away.   43   they feel they can know you   44   from the sound of your voice. That’s how powerful the   45   is.

Powerful, yes, but not always   46  . For years I dealt with my travel agent only by phone. Rani, my faceless agent whom I’d never met   47  , got me rock-bottom prices on airfares, cars, and hotels. But her cold voice really   48   me. I sometimes wished to   49   another agent.

One morning, I had to   50   an immediate flight home for a family emergency. I ran into Rani’s office   51  . The woman sitting at the desk,   52   my madness, sympathetically jumped up. She gave me a   53   smile, nodded while listening patiently, and then printed out the   54   immediately. “What a wonderful lady!” I thought.

Rushing out   55   I called out over my shoulder, “By the way, what’s your name?” “I’m Rani,” she said. I turned around and saw a   56   woman with a big smile on her face waving to wish me a safe trip. I was   57  ! Why had I thought she was cold? Rani was, well, so   58  .

Sitting back in the car on the way to the airport, I figured it all out. Rani’s   59  ---her warm smile, her nods, her ‘I’m here for you’   60  ---were all silent signals that didn’t travel through wires.

60()

A.explanation

B.attitude

C.concept

D.Behavior

单项选择题