问题 问答题

直到四个月前,美国人大卫成为ABB公司比利时子公司(主营加热器)销售经理……30年的工作使大卫自信对加热器很了解。但他对ABB其他的能源分部提供的产品知之甚少。他招聘了大量的比利时人员从事销售。但后来他发现在不同的时候有很多竞争对手的比利时的推销员找上门其向他们推荐产品。ABB的老板意识到这样进行推销效果太差。因此,大卫与其他27名推销员一道接受了新的工作。他的信条是:与客户保持良好的关系,把能帮助他们提高生产效率的产品卖给他们。他说:“我的工作是让客户能更容易地与我们做生意。当他们遇到麻烦时,我告诉他们该找ABB的哪个部门。ABB能源分部的总裁说:如果你想成为一家由顾客的需求推动的公司,你必须根据购买者来组织你的销售人员,而不是根据你的产品。
阅读案例后,请回答下列问题:

案例中大卫选择比利时本国人担任销售人员有何优缺点

答案

参考答案:启用业务所在国人员的好处是:
①当地人员了解本国市场,对市场的敏感性较强,没有语言、风俗习惯和文化障碍,熟悉当地的政治和法律,而且在当地可能有重要的人事业务关系;
②当地人员工资比本国低。
缺点:公司总部和各分公司的信息沟通有问题,挑选培训困难。

完形填空
下面五个家庭或个人正在考虑各自的活动安排。请阅读第1—5题中他们的实际情况,从A—F的六张图片中选取符合要求的最佳选项。其中有一项是多余选项。
Mrs Anderson is a housewife with three children. She is a good mother and cares for her family. On school nights, she usually reads books to the children while on weekends she’d like them to be close to the nature, enjoying the lovely living creatures.
Mr Scott is a well-known professor who teaches South-East Asian history in UBC. He is also an excellent photographer. In his spare time, he always goes outdoor to get some inspiration.
Mr Smiley is an electronic engineer who is busy all week except Saturday. He has two sons and they are crazy about doing tricks with each other. However, they are full of imagination and they hope that they will be as famous as David Copperfield.
Mrs Reid is a doctor. Basicallly, she works all week except Sunday. She is also a good mother whose son is only seven. She believes science and history are of great importance. As long as she is free, she will company her son to all kinds of activities or exhibitions.
The Morgans are an old couple who have been retired for over five years. Mr Morgan is fond of fishing while Mrs Morgan likes gardening. But their cats are naughty. They either eat their fish or play with the plants in the garden. So they want to train them to follow rules.
A
Pet Training Class
Rather than use electronic devices, train you pet the traditional way!
Basic skills class
Fun tricks class
Advanced skills class in Pet training please add “Every Saturday”above price info:
Every Saturday
$40 for 3 weeks
B
AFRICAN SAFARI PARK
A Drive-through Zoo
Drive in your own car or take the special train.
See lions, giraffes, zebras, and elephants without cages.
C
HARRY POTTER
MAGIC SHOW
See magic tricks
●The quiet bell
●The intelligent ball
●The terrible message
Two full hours
Saturday morning
Starts at 9:30
The Grand Cinema 741 High Street
D
THE TAJ
100 years of pictures
THEN AND NOW
See the Taj in history from 1914 to 2014
Photography Exhibit
April 20-April 30
City Art Museum 750 High Street
Tuesday to Sunday 10 a.m to 5 p.m
E
BELL TOWER TOURS
Great view from the top!
Climb 439 steps or take the elevator
Learn the 300-year history
Sundays only 8 am. To 3 pm
No children under 8
F
CHILDRENS MUSEUM
Special Show on Inventors in History
Make a Mobius Band
Figure out a puzzle
February 15—March 15
For children 5 and over
and their parents
Open every day except Wednesday
8--4
单项选择题