问题 选择题

下列武昌起义成功的原因中,最主要的是  [ ]

A.清朝湖北当局无力顽抗    

B.革命党人筹划精密完善

C.起义新军的革命主动精神   

D.立宪派改变策略大力支持革命

答案

答案:C

填空题

Some consumer researchers distinguish_____(1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality"_____(2) the traditional economic sense that assumes_____(3) consumers behave rationally when they carefully consider all alternatives_____(4) choose those that give them the greatest utility (i.e., satisfaction). _____(5) a marketing context, the term "rationality" implies that the consumer selects goods based_____(6) totally objective criteria, such_____(7) size, weight, price, and so on. "Emotional" motives imply the selection of goods____(8) to personal or subjective criteria — the desire_____(9) individuality, pride, fear, affection or status.The assumption underlying this distinction is____(10) subjective or emotional criteria do not maximize utility or satisfaction. _____ (11), it is reasonable to assume that consumers always attempt to select alternatives that, ____(12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based_____(13) the individual’’s own needs as_____(14) as on past behavioral, social, and learning experiences. What may appear_____(15) irrational to an outside observer may be perfectly rational ______(16) the context of the consumer’’s own psychological field. For example, a product purchased to enhance one’’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. ____(17) behavior did not appear rational to the person who undertakes it_____ (18) the time that it is undertaken, obviously he or she would not do it._____(19) the distinction between rational and emotional motives does not appear to be warranted.Some researchers go so far_____(20) to suggest that emphasis_____ (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that con sumers act consciously____(22) maximize their gains and minimize their losses; that they act not____(23) subconscious drives but from rational preferences,____(24) what they perceive to be_____(25) their own best interests.

阅读理解

Choosing the Right Resolution (决定)

Millions of Americans began 2014 with the same resolution they started 2013 with, a goal of losing weight. However, setting weight loss as a goal is a mistake.

To reach our goal of losing weight --- the output, we need to control what we eat --- the input ( 输入). That is, we tend to care about the output but not to control the input. This is a bad way to construce goals. The alternative is to focus your resolution on the input. Instead of resolving to lose weight, try an actionable resolution: “I’ll stop having desert for lunch,” or “I’ll walk every day for 20 minutes.” Creating a goal that focuses on a well-specified input will likely be more effective than concentrating on the outcome.

Recently a new science behind incentives (激励) , including in education, has been discussed. For example, researcher Roland Fryer wanted to see what works best in motivating children to do better in school. In some cases, he gave students incentives based on input, like reading certain books, while in others, the incentives were based on output, like results on exams. His main finding was that incentives increased achievement when based on input but had no effect on output. Fryer’s conclusion was that the intensives for inputs might be more effective because do not knoe how to do better on exam, aside from general rules like “study harder.” Reading certain books, on the other hand, is a well-set task over which they have much more control.

As long as you have direct control over your goal, you have a much higher chance of success. And it’s easier to start again if you fail, because you know exactly what you need to do.

If you want to cut down on your spending, a good goal would be making morning coffee at home instead of going to a cafe, for example. This is a well-specified action-based goal for which you can measure your success easily. Spending less money isn’t a goal because it’s too general. Similarly, if you want to spend more time with your family, don’t stop with this general wish. Think bout an actionable habit that you could adopt and stick to, like a family movie night every Wednesday.

In the long run, these new goals could become a habit.

小题1:The writer thinks that setting weight loss as a goal is a mistake because _______ .

A.it is hard to achieve for most Americans

B.it is focused too much on the result

C.it is dependent on too many things

D.it is based on actionable decisions小题2:In Roland Fryer’s research, some students did better than the others because ______ .

A.they obeyed all the general rules

B.they paid more attention to exams

C.they were motivated by their classmates

D.they were rewarded for reading some books小题3:According to the writer, which of the following statements is a good goal?

A.“I’ll give up desert.”

B.“I’ll study harder.”

C.“I’ll cut down my expense”

D.“I’ll spend more time with my family”小题4:The writer strongly believes that we should ________ .

A.develop good habits and focus on the outcome

B.be optimistic about final goals and stick to them

C.pick specific actions that can be turned into good habits

D.set ambitious goals that can balance the input ang output