SubliminaI(隐性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets. Here are several techniques you should know about.
We fall for "tradition". Some people believe that squeezing a lime(酸橙) into a Corona beer is a time-honored Mexican custom to improve the beer's taste or destroy bacteria(细菌). The truth? It dates back only t0 1981, when a bartender (酒保) threw a lime into the neck of a Corona to see if he could start a trend. This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.
Music makes us buy. Store owners know that playing music with a beat faster than the human heartbeat causes shoppers to shop quickly and therefore buy less. The slower the beat, the more time shoppers will take, and the greater the chances are that they'll buy something.
Shapes have a draw. A large food maker once tested two different containers holding exactly the same. The only difference? Shapes .When asked which product they preferred, every one selected the first bottle that is narrow around the middle and thicker at the top and on the bottom.
Places help decide. Let's say I offered you a choice of two new cars. They're of the same model, the same color, and they have the same parts. There's only one difference: One is made in Turkey, and the other in Germany. My guess is that you'd pick the German model, since you associate Germany with superb techniques.
小题1: What does the underlined expression "pull out our wallets" in the first paragraph mean? ( Nomore than 5 words)
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小题2:What is subliminal advertising? (No more than 15 words)
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小题3: What often has an effect on shoppers' buying in the author's opinion? (No more than 15 words)
小题4:What is the author's purpose by writing the passage? (No more than 10 words)
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小题5:Does the Corona beer with a lime sell well in the US? Why? (No more than 20 words)
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小题1:Pay for the product/Consume
小题2:It encourages shoppers to buy by appeals to their senses or unconscious assumptions.
小题3:They are products’ tradition and shapes, shopping music and places of production
小题4:To help shoppers choose the right products
小题1:Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.
小题1:Pay for the product/Consume
【试题解析】推理题。根据本句I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets.可知作者研究的目的是为了揭露广告商让我们掏钱包购物的小诡计。故该词是指pay for the products。
小题2:It encourages shoppers to buy by appeals to their senses or unconscious assumptions.
【试题解析】细节题。根据文章第一句 SubliminaI(隐性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions.可知隐形广告鼓励消费者在无意识的情况下购物。
小题3:They are products’ tradition and shapes, shopping music and places of production
【试题解析】细节题。根据文章2,3,4,5段We fall for "tradition"和Music makes us buy和Shapes have a draw以及Places help decide可知传统，音乐，形状，以及地点都对人们的购物有影响。
小题4:To help shoppers choose the right products
【试题解析】推理题。作者在本文中揭露了一些隐形的广告，目的在于告诉我们不要受到这些隐形广告的影响，要购买那些自己真正需要的产品。
小题5:Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.
【试题解析】细节题。根据第二段最后一句This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.可知这种啤酒卖得很好。