问题 材料分析题

材料一:博大精深的中华文明,造就了色彩纷呈的节日文化。但随着市场经济的迅速发展和外来文化的冲击,中国传统节日文化的概念却在现代人心目中逐渐淡漠,甚至延续千年的春节,人们也仿佛日渐难寻那种曾经的感觉。然而,来自西方的“圣诞节”、“情人节”、“愚人节”等却大行其道。

材料二:可口可乐在中国流行多年以后,有人推出冰绿茶,由于口味符合中国人的习惯,又具备可乐的清爽方便,大有后来者居上之势。肯德基为了赢得更多的竞争力,也要用鲜蔬汤来取悦老百姓的胃,用老北京鸡肉卷来添一点中国文化味。  

(1)我们应该怎么看待材料一中现象的?

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(2)材料二体现了当今世界经济发展的什么趋势?这种趋势是否会导致世界文化走向单一?为什么?

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答案

(1)传统节日体现了我国博大精深的民族文化,我们应该认识到弘扬民族文化的意义和迫切性,一方面我们要尊重别国文化,但更要认识和弘扬本国文化。所以,洋节可以过,但也千万别漠视我们自己的节日。  

(2)材料二体现了当今世界经济全球化的趋势。这种趋势不会导致世界文化走向单一。因为在经济全球化的过程中,世界文化更趋向于多样性,各个国家和民族的文化,将会相互融合、相互促进,呈现出多元和谐的发展局面。

单项选择题

Questions from 31 to 35 are based on the following passage: As overseas sales and profits as a percentage of total sales and profits increase, there is likely to be more headquarters’ attention paid to foreign operations. Similarly, there will be pressures to centralize control in order to deal with the growing number of global competitors and the more homogenized(同质的) needs of global consumers. The need for centralization will present more challenges for MNEs in controlling their global operations.One challenge involves management’s position in foreign facilities, where manager may see the erosion of their autonomy over marketing, production, and financial decisions. To keep those managers motivated, the company needs to include more nationalities on boards of directors and use cross-national management teams to develop practices that are globally rather than nationally oriented. But with such cross-national fertilization comes the risk of clashes between cultural traditions.A second challenge for MNEs is a consequence of their size. A number of them already have sales larger than many countries’ GDPs. To manage such organizations may require even greater decentralization and more horizontal communication among subsidiaries in different countries that are mutually dependent on parts, products, and resources. This mutual dependence among subsidiaries may in turn require new hierarchical relationships within the organizational structure.

In order to (), the company needs to include more nationalities on boards of directors and use cross-national management teams.

A.keep those foreign operation managers loyal to the headquarter

B.be nationally oriented

C.be globally oriented

D.keep the foreign management from independence

单项选择题